Lululemon's 'Nulu' Fabric Provides a Next-to-Nothing Feel
Laura McQuarrie — January 29, 2016 — Lifestyle
References: lululemon & shop.lululemon
Lululemon's newest pair of yoga pants are meant to have a barely there feel, which is why the innovative technologies at play in this activewear piece are identified as a 'Naked Sensation.'
The Align Pant is lightweight, soft, sweat-wicking and provides lots of flexibility with its four-way stretch fabric. The new fabric that these pants are made from are identified as 'Nulu,' which is most interesting for its next-to-nothing feel. When worn for yoga, these pants reduce physical restrictions and promote a greater range of motions in practitioners.
So far, other activewear pieces that Lululemon has produced with this new Nulu fabric include the Enlightened Tight and the Speed Tight IV, which are also part of the brand's Naked Sensation category.
The Align Pant is lightweight, soft, sweat-wicking and provides lots of flexibility with its four-way stretch fabric. The new fabric that these pants are made from are identified as 'Nulu,' which is most interesting for its next-to-nothing feel. When worn for yoga, these pants reduce physical restrictions and promote a greater range of motions in practitioners.
So far, other activewear pieces that Lululemon has produced with this new Nulu fabric include the Enlightened Tight and the Speed Tight IV, which are also part of the brand's Naked Sensation category.
Trend Themes
1. Next-to-nothing Feel - The trend of creating activewear with a next-to-nothing feel presents opportunities for disruptive innovation in the apparel industry, particularly in the development of lightweight, flexible, and sweat-wicking fabrics.
2. Naked Sensation - The trend of designing activewear pieces with a 'Naked Sensation' opens up possibilities for disruptive innovation in the fitness industry, allowing for enhanced freedom of movement and reduced physical restrictions during exercise.
3. Four-way Stretch - The trend of incorporating four-way stretch fabric in yoga pants and activewear offers disruptive innovation opportunities in the athletic apparel sector, enabling increased flexibility and comfort for users.
Industry Implications
1. Apparel - The apparel industry can leverage the trend of next-to-nothing feel in activewear to design and produce innovative, lightweight garments that provide enhanced comfort and flexibility to consumers.
2. Fitness - In the fitness industry, the 'Naked Sensation' trend presents disruptive innovation opportunities to create activewear that promotes unrestricted movement, allowing individuals to optimize their exercise routines and performance.
3. Athletic Apparel - The trend of incorporating four-way stretch fabric in yoga pants and activewear opens up disruptive innovation possibilities for athletic apparel manufacturers to develop products that offer superior flexibility and range of motion to athletes and fitness enthusiasts.
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