iWood Shades are Green Chic
varkeychaya — April 24, 2008 — Eco
References: thegreenloop
Why should nature lovers shy away from the fashion scene? To be green chic, here's exactly the accessory you'll need, especially when hanging out in the sun during that protest rally.
These iWood sunglasses from The Green Loop are hand-made from sustainable harvested bamboo. However, the $350 price tag might just make you think twice about whether its better to get those cheaper plastic ones and donate the rest to a green charity.
Implications - Consumers are appreciative of nature-themed textiles as first world markets are currently over saturated with synthetic materials. As such, textiles that look organic actually stand out more so than inorganic-looking materials. Corporations wishing to garner consumer attention may consider utilizing natural-looking textiles.
These iWood sunglasses from The Green Loop are hand-made from sustainable harvested bamboo. However, the $350 price tag might just make you think twice about whether its better to get those cheaper plastic ones and donate the rest to a green charity.
Implications - Consumers are appreciative of nature-themed textiles as first world markets are currently over saturated with synthetic materials. As such, textiles that look organic actually stand out more so than inorganic-looking materials. Corporations wishing to garner consumer attention may consider utilizing natural-looking textiles.
Trend Themes
1. Nature-themed Textiles - Corporations can innovate by utilizing natural-looking textiles to stand out in over saturated markets.
2. Sustainable Fashion - There is an opportunity for disruptive innovation in the fashion industry by offering sustainable products like bamboo sunglasses.
3. Green Charity - Businesses can explore disruptive innovation opportunities by collaborating with green charities to create eco-friendly products.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from disruptive innovation by offering sustainable and eco-friendly products.
2. Textile Industry - The textile industry can explore disruptive innovation by developing natural-looking textiles that stand out in the market.
3. Charitable Organizations - Charitable organizations can collaborate with businesses to create innovative eco-friendly products and contribute to green causes.
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