Tomislav Zvonaric's Pepsi Packaging Concept is Fun and Functional
Jana Pijak — April 26, 2016 — Marketing
References: behance.net
Croatian packaging designer Tomislav Zvonaric conceived this clever Pepsi packaging concept that transforms a soda bottle into a functional beach ball accessory. Ideally promoted during summer months, the concept is a spherical bottle that can be turned into a sporty accessory when emptied.
Appealing to beach goers who are likely to enjoy Pepsi as a refreshment, Tomislav Zvonaric's soda branding fuses playful and practical elements. Once emptied of its liquid contents, this bottle's frame is inflated to create a beach ball that can be used in the water or during a casual volleyball game.
In addition to its eye-catching design, this Pepsi packaging concept is also multi-functional and boasts the brand's familiar visual identity. Its design will appeal to active soda fans of all ages and is a smart promotional tool during summer pop-ups or music festival events.
Appealing to beach goers who are likely to enjoy Pepsi as a refreshment, Tomislav Zvonaric's soda branding fuses playful and practical elements. Once emptied of its liquid contents, this bottle's frame is inflated to create a beach ball that can be used in the water or during a casual volleyball game.
In addition to its eye-catching design, this Pepsi packaging concept is also multi-functional and boasts the brand's familiar visual identity. Its design will appeal to active soda fans of all ages and is a smart promotional tool during summer pop-ups or music festival events.
Trend Themes
1. Functional Packaging - Tomislav Zvonaric's Pepsi packaging concept transforms a soda bottle into a functional beach ball accessory, showcasing the trend of packaging that serves multiple purposes.
2. Playful Branding - Tomislav Zvonaric's soda branding fuses playful and practical elements, highlighting the trend of brands incorporating fun and interactive features into their products.
3. Multi-functional Design - The multi-functional design of this Pepsi packaging concept appeals to active soda fans of all ages, reflecting the trend of products that offer versatility and enhanced user experiences.
Industry Implications
1. Beverage Packaging - The concept of functional packaging presents opportunities for beverage packaging companies to create innovative designs that offer added value to consumers.
2. Branding and Marketing - The playful branding approach showcased in Tomislav Zvonaric's concept provides opportunities for branding and marketing agencies to explore creative strategies that engage and resonate with consumers.
3. Event and Pop-up Marketing - The multi-functional and eye-catching design of this Pepsi packaging concept makes it an ideal promotional tool for event and pop-up marketing, offering brands an opportunity to capture consumers' attention in unique and memorable ways.
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