The Pepsi Light Dumbbell Perpetuates the Idea of a Healthy Lifestyle
Meghan Young — March 19, 2016 — Lifestyle
People who are truly healthy may roll their eyes at the look of the Pepsi Light Dumbbell. Taking on the shape of an actual dumbbell, it's meant to evoke the sense of a healthy lifestyle. As the commercial states, "After all, a product that sells a light way of life deserved a new packaging that showed just that." A bold statement, but one that is pretty clever.
It speaks to the type of lifestyle people aspire to lead, but who also still crave a little indulgence along the way. The Pepsi Light Dumbbell represents both. It was conceived by AlmapBBDO, an ad agency based in São Paulo, Brazil. Placed in sport arenas of all sorts, the Pepsi Light Dumbbell is also creatively and appropriately measured not in terms of volumes, but weight.
It speaks to the type of lifestyle people aspire to lead, but who also still crave a little indulgence along the way. The Pepsi Light Dumbbell represents both. It was conceived by AlmapBBDO, an ad agency based in São Paulo, Brazil. Placed in sport arenas of all sorts, the Pepsi Light Dumbbell is also creatively and appropriately measured not in terms of volumes, but weight.
Trend Themes
1. Gym-inspired Design - Opportunity to create fitness-themed products that promote a healthy lifestyle.
2. Healthy Indulgences - Potential to cater to consumers seeking balance between health and indulgence.
3. Creative Packaging - Innovative ways to visually represent brand messaging.
Industry Implications
1. Fitness and Wellness - Integrating fitness concepts into products or services for health-conscious consumers.
2. Food and Beverage - Developing healthy yet indulgent food and beverage options.
3. Advertising and Marketing - Creating unique packaging designs that effectively communicate brand values.
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