Tostitos Humorously Presents the 'Official Chip' of the NFL
Laura McQuarrie — January 20, 2015 — Lifestyle
Ahead of the Super Bowl this year, Tostitos released a series of funny ads starring "the official chip of the NFl"—and Chip Kelly, the head coach of the Philadelphia Eagles. The ads are designed to poke fun at the coach, bumping him to second place as the best "chip."
In this ad, called 'Really' the two chips are introduced and it's made comically clear that one is superior to the other, although Chip is a good sport about it. Other humorous ads in the Official Chip series features bags of tortilla chips being tossed like footballs, footballers punting and "chips" trying to be bought at the store. This hilarious series may only have ads that are a few seconds long, but they're packed with puns.
In this ad, called 'Really' the two chips are introduced and it's made comically clear that one is superior to the other, although Chip is a good sport about it. Other humorous ads in the Official Chip series features bags of tortilla chips being tossed like footballs, footballers punting and "chips" trying to be bought at the store. This hilarious series may only have ads that are a few seconds long, but they're packed with puns.
Trend Themes
1. Humorous Advertising - Brands can create a more engaging connection with consumers by using light-hearted humor in their advertising campaigns.
2. Sports-themed Marketing - Sports events like the Super Bowl provide an opportunity for brands to create targeted marketing campaigns that resonate with fans.
3. Celebrity Endorsements - Partnering with a well-known figure like a celebrity athlete can help brands boost their visibility and credibility among their target audience.
Industry Implications
1. Snack Foods - Snack food brands can use humorous advertising to differentiate themselves and create a more memorable brand experience for consumers.
2. Sports Apparel - Athletic apparel companies can leverage sports-themed marketing campaigns to connect with fans and promote their products during major events.
3. Professional Sports - Professional sports leagues like the NFL can offer valuable sponsorship opportunities to brands looking to increase their visibility among fans.
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