The Apple Music Ad Campaign Puts Its App on a Historic Level
Meghan Young — June 10, 2015 — Tech
References: apple & fastcocreate
From the invention of audio technology to portable radios and more, the Apple Music ad campaign not only creates a historical timeline for this particular industry, it also places its product on the same scale as these revolutionary creations. In line with its previous campaigns, the Apple Music ads may not exert any hubris, but that has never been the brand's style.
What the Apple Music ad campaign does on an immediate level is create a sense of excitement surrounding the app. People will want to know just how it will change their lives in this particular realm as so much other audio technology has done in the past. Created by TBWA\Media Arts Lab, the Apple Music ad campaign includes a Beats1 specific commercial as well.
What the Apple Music ad campaign does on an immediate level is create a sense of excitement surrounding the app. People will want to know just how it will change their lives in this particular realm as so much other audio technology has done in the past. Created by TBWA\Media Arts Lab, the Apple Music ad campaign includes a Beats1 specific commercial as well.
Trend Themes
1. Audio Technology Advancements - The Apple Music ad campaign highlights the historical impact of audio technology and presents opportunities for further advancements in this field.
2. Creating Excitement for Music Apps - The Apple Music ad campaign generates a sense of excitement and curiosity among users, paving the way for innovative developments in music app design and features.
3. Historical Retrospectives in Advertisements - The Apple Music ad campaign showcases the potential for historical retrospectives in advertising, opening doors for creative storytelling and consumer engagement.
Industry Implications
1. Audio Technology - The Apple Music ad campaign propels the audio technology industry forward by emphasizing the historical significance and encouraging further innovation.
2. Music Streaming - The Apple Music ad campaign stimulates innovation and competition in the music streaming industry by generating excitement and highlighting the transformative potential of music apps.
3. Advertising & Marketing - The Apple Music ad campaign offers a new approach to storytelling in advertising, inspiring marketers to incorporate historical retrospectives into their campaigns for enhanced consumer engagement.
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