Trader Joe's Ready to Drink Cold Brew Coffee Requires No Dilution
Katherine Pendrill — August 26, 2018 — Lifestyle
References: traderjoes
In an effort to cater to the growing demand for cold brew, Trader Joe's has created a Ready to Drink Cold Brew Coffee that can be enjoyed on the go. While Trader Joe's already has an extensive lineup of cold brew products, including nitro-infused cold brew, cold brew bags for home brewing, and a line of cold brew concentrates, the brand did not have a ready-to-drink option for the impatient coffee lovers.
To help bridge the gap, Trader Joe's has debuted a Ready to Drink Cold Brew Coffee that requires no dilution or preparation. Instead, customers will be able to instantly enjoy "small-batch Cold Brew Coffee made using an authentic cold-brew process that includes 100% Arabica beans from Colombia that are air-roasted and ground, then steeped in cold water for at least 12 hours."
With 32-ounce bottles available in stores, customers can easily ensure they always have cold brew on hand when they need it.
Image Credit: Trader Joe's.
To help bridge the gap, Trader Joe's has debuted a Ready to Drink Cold Brew Coffee that requires no dilution or preparation. Instead, customers will be able to instantly enjoy "small-batch Cold Brew Coffee made using an authentic cold-brew process that includes 100% Arabica beans from Colombia that are air-roasted and ground, then steeped in cold water for at least 12 hours."
With 32-ounce bottles available in stores, customers can easily ensure they always have cold brew on hand when they need it.
Image Credit: Trader Joe's.
Trend Themes
1. Portable Cold Brews - Trader Joe's ready-to-drink cold brew coffee caters to on-the-go consumers who want a convenient and portable option.
2. Instant Cold Brews - The new cold brew coffee line from Trader Joe's eliminates the need for dilution or preparation, making it a convenient option for time-sensitive consumers.
3. Single-serve Cold Brews - Trader Joe's offering of cold brew coffee in 32-ounce bottles provides a single-serve option for consumers who want a quick and easy solution to their cold brew needs.
Industry Implications
1. Retail - Retailers can take advantage of the rising demand for cold brew coffee by offering portable and single-serve options for on-the-go consumers.
2. Food and Beverage - The development of innovative and convenient cold brew coffee products presents a disruptive opportunity for the food and beverage industry.
3. Packaging - The demand for portable and single-serve cold brew options requires packaging solutions that are both functional and environmentally friendly.
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