The Rritual Elixirs are Packed with Adaptogens and More
Michael Hemsworth — September 19, 2020 — Marketing
References: wearerritual & bevnet
The Rritual elixirs are a premium range of products for health-conscious consumers that will provide them with a way to easily access adaptogens, functional mushrooms and more. The product range includes Reishi Relax, Chaga Immune and Lion's Mane Focus, which are all powered by potent ingredients that will support the natural well-being of the consumer. The products were created with the guidance of plant-based expert and president of the company Dr. Mike Hart.
CEO David Kerbel explained the inspiration behind the new Rritual elixirs saying, "For millennia, people have consumed mushrooms for their therapeutic and healing powers. Rritual is proud to bring together those age-old practices with data-backed research to create new formulas for the needs of modern-day consumers. Whether to relieve stress, increase mental output or boost immunity, we want to be a trusted and effective component of a consumer’s daily health and wellness routine.”
CEO David Kerbel explained the inspiration behind the new Rritual elixirs saying, "For millennia, people have consumed mushrooms for their therapeutic and healing powers. Rritual is proud to bring together those age-old practices with data-backed research to create new formulas for the needs of modern-day consumers. Whether to relieve stress, increase mental output or boost immunity, we want to be a trusted and effective component of a consumer’s daily health and wellness routine.”
Trend Themes
1. Functional Mushroom Elixirs - Opportunity for creating innovative elixirs that combine adaptogens, functional mushrooms, and other potent ingredients for health-conscious consumers.
2. Adaptogens - Opportunity for developing new products that focus on adaptogens to support natural well-being and meet the needs of modern-day consumers.
3. Plant-based Healing - Opportunity for exploring the therapeutic and healing powers of mushrooms and other plant-based ingredients.
Industry Implications
1. Health and Wellness - Opportunity for health and wellness companies to tap into the growing demand for functional mushroom elixirs and adaptogenic products.
2. Natural and Alternative Medicine - Opportunity for natural and alternative medicine practitioners to incorporate functional mushrooms and adaptogens into their treatment options.
3. Beverage Manufacturing - Opportunity for beverage manufacturers to create innovative elixirs and drinks that incorporate functional mushrooms and adaptogens.
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