Well Puts a Better-for-You Spin on Vodka Lemonade
Laura McQuarrie — March 27, 2020 — Lifestyle
There are tons of ways for people to enjoy spiked lemonade whether with a homemade recipe or a storebought product but Well is putting a better-for-you spin on sugary concoctions with its superfood-infused sparkling vodka lemonades. The 4% ABV cocktails are naturally sweetened with agave and produced in varieties like Charcoal, Spirulina and Hibiscus.
Like other charcoal-infused products, the first-of-its-kind charcoal-infused ready-to-drink vodka lemonade boasts a dark color and it shares refreshing flavors from just a handful of simple ingredients. Similarly, the addition of blue-green micro-algae gives the Spirulina vodka lemonde an unusual green color.
Each beverage from Well highlights some of the wellness benefits of each superfood ingredient, as spirulina is known for its unique nutritional profile and hibiscus is antioxidant-rich.
Image Credit: Well
Like other charcoal-infused products, the first-of-its-kind charcoal-infused ready-to-drink vodka lemonade boasts a dark color and it shares refreshing flavors from just a handful of simple ingredients. Similarly, the addition of blue-green micro-algae gives the Spirulina vodka lemonde an unusual green color.
Each beverage from Well highlights some of the wellness benefits of each superfood ingredient, as spirulina is known for its unique nutritional profile and hibiscus is antioxidant-rich.
Image Credit: Well
Trend Themes
1. Superfood-infused Spiked Lemonades - Well is capitalizing on the trend of superfood-infused beverages by offering sparkling vodka lemonades with wellness benefits.
2. Charcoal-infused Products - The emergence of charcoal-infused products presents disruptive innovation opportunities in the food and beverage industry, as seen in Well's charcoal-infused ready-to-drink vodka lemonade.
3. Micro-algae as an Ingredient - The use of blue-green micro-algae, such as spirulina, as an ingredient in beverages provides a unique selling point and potential for disruptive innovation in the drinks industry.
Industry Implications
1. Beverage Manufacturing - Well's superfood-infused sparkling vodka lemonades contribute to the innovation happening in the beverage manufacturing industry.
2. Wellness and Functional Food - The better-for-you spin on sugary concoctions with superfood-infused sparkling vodka lemonades reflects the increasing demand for wellness and functional foods in the industry.
3. Alcohol and Spirits - The introduction of superfood-infused spiked lemonades in the alcohol and spirits industry offers disruptive innovation potential by combining health-focused ingredients with alcoholic beverages.
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