NüMilk Lets Consumers Fill an Empty Bottle with Fresh Nut Milk
Laura McQuarrie — December 5, 2018 — Lifestyle
References: wholefoodsmarket & foodandwine
Just as stores offer machines for grinding coffee beans or even freshly pressing juice, Whole Foods is now testing a machine that gives consumers access to fresh almond milk.
At Whole Foods locations in New Jersey, NüMilk is offering a "made fresh for you almondmilk" pilot program that gives shoppers the chance to fill an empty bottle with almond milk for $3.99. Notably, NüMilk's machines are said to make the most of the entire almond in the process of creating the plant-based milk alternative. Pre-filled bottles in refrigerated displays are also available for those who are pressed for time.
While many consumers are eagerly making the switch to plant-based, dairy-free nut milks, there are many storebought products that require additives such as thickeners, stabilizers and preservatives, which many health-conscious consumers deem undesirable.
Image Credit: thesimplyveganlife
At Whole Foods locations in New Jersey, NüMilk is offering a "made fresh for you almondmilk" pilot program that gives shoppers the chance to fill an empty bottle with almond milk for $3.99. Notably, NüMilk's machines are said to make the most of the entire almond in the process of creating the plant-based milk alternative. Pre-filled bottles in refrigerated displays are also available for those who are pressed for time.
While many consumers are eagerly making the switch to plant-based, dairy-free nut milks, there are many storebought products that require additives such as thickeners, stabilizers and preservatives, which many health-conscious consumers deem undesirable.
Image Credit: thesimplyveganlife
Trend Themes
1. Fresh Plant-based Milk Machines - A new trend of stores offering machines that give consumers access to fresh plant-based milk alternatives, such as NüMilk in Whole Foods' locations in New Jersey.
2. Minimal Additive Plant-based Milk Products - A trend of health-conscious consumers seeking plant-based milk products with minimal additives, such as thickeners, stabilizers and preservatives.
3. Innovative Almond Milk Manufacturing Processes - An emerging trend of companies utilizing innovative manufacturing processes that make the most of the entire almond in creating plant-based milk alternatives.
Industry Implications
1. Grocery Stores - Grocery stores can take advantage of the trend of fresh plant-based milk machines by offering their own customization options and catering to health-conscious consumers.
2. Plant-based Food and Beverage Industry - The plant-based food and beverage industry can seize opportunities to innovate and create minimally processed and additive-free milk alternatives through advanced manufacturing processes.
3. Large Food Chains - Large food chains can utilize innovative manufacturing processes to create plant-based milk alternatives that can reduce their environmental footprint while catering to health-conscious consumers.
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