Cheribundi Immunity is Infused with Echinacea and B Vitamins
Michael Hemsworth — June 24, 2021 — Marketing
References: cheribundi & bevnet
The Cheribundi Immunity beverage is the brand's latest refreshment created with consumer health in mind to make it easier for them to incorporate immunity boosting ingredients into their lifestyle. The drink is reported to be the first beverage on the market that's made with tart cherry juice, while also being infused with echinacea and B vitamins. These ingredients work together to support the immune system of the person, while also helping when it comes to athletic performance by supporting recovery.
CEO of Cheribundi and Managing Partner and COO of Emil Capital Partners Marcel Bens spoke further on the Cheribundi Immunity beverage saying, "Now more than ever if exercise recovery – the final mile of performance – isn’t intrinsically connected to immune health, it’s missing the mark. And while tart cherry juice already has immune supporting benefits, we wanted to do even more, so we created a multi-functional solution that people could easily incorporate into their active lifestyles to further support their most precious asset: their health.”
CEO of Cheribundi and Managing Partner and COO of Emil Capital Partners Marcel Bens spoke further on the Cheribundi Immunity beverage saying, "Now more than ever if exercise recovery – the final mile of performance – isn’t intrinsically connected to immune health, it’s missing the mark. And while tart cherry juice already has immune supporting benefits, we wanted to do even more, so we created a multi-functional solution that people could easily incorporate into their active lifestyles to further support their most precious asset: their health.”
Trend Themes
1. Immunity-boosting Beverages - Opportunity for companies to incorporate unique and effective immune-boosting ingredients into their beverage products.
2. Functional Beverages for Athletic Performance - Opportunity for companies to create beverages that not only aid in athletic performance but also provide immune support for consumers.
3. Tart Cherry Juice as an Ingredient - Opportunity for companies to use tart cherry juice in their products as it provides numerous health benefits including immune support.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to create and market immunity-boosting and functional drinks to health-conscious consumers.
2. Sports Nutrition Industry - Opportunity for sports nutrition companies to create products that aid in both athletic performance and immune health.
3. Functional Food Industry - Opportunity for food companies to create functional foods that incorporate immune-boosting ingredients like echinacea and B vitamins.
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