Stumptown Coffee Roasters Created a CBD Cold Brew Elixir for 420
Laura McQuarrie — April 22, 2019 — Marketing
References: stumptowncoffee & sprudge
Stumptown Coffee Roasters created its own CBD Cold Brew Elixir, which was sold only on April 20th to coincide with both 420 and National Cold Brew Coffee Day. For one day only, the $4.20 CBD Cold Brew Elixir could only be found in most of Stumptown Coffee Roasters’ stores in Portland.
The CBD Cold Brew Elixir was created in collaboration with Oregon’s East Fork Cultivars, pairing Stumptown's original Cold Brew concentrate with 15 milligrams of USDA Organic water-soluble CBD extract. Just 1,000 of the three-ounce bottles were created for purchase as a 420-exclusive release.
While many beverage brands have released cannabidiol-enhanced cold brews, Stumptown’s CBD-infused version offers a novel way for fans to experience its product.
The CBD Cold Brew Elixir was created in collaboration with Oregon’s East Fork Cultivars, pairing Stumptown's original Cold Brew concentrate with 15 milligrams of USDA Organic water-soluble CBD extract. Just 1,000 of the three-ounce bottles were created for purchase as a 420-exclusive release.
While many beverage brands have released cannabidiol-enhanced cold brews, Stumptown’s CBD-infused version offers a novel way for fans to experience its product.
Trend Themes
1. Cbd-infused Beverages - The trend of CBD-infused beverages presents an opportunity for other beverage brands to create unique and novel products.
2. Exclusive Releases - Creating exclusive releases, like Stumptown Coffee Roasters' CBD Cold Brew Elixir for 420, can generate buzz and drive sales for businesses.
3. Collaborations - Collaborating with other companies, such as Stumptown Coffee Roasters' collaboration with East Fork Cultivars, can lead to innovative and unique product offerings.
Industry Implications
1. Beverage - The beverage industry can explore the CBD-infused trend by incorporating cannabidiol into their products to attract new customers and differentiate themselves in the market.
2. Retail - Retailers can take advantage of exclusive releases, like Stumptown Coffee Roasters' limited edition CBD Cold Brew Elixir, to drive foot traffic, increase sales, and create a sense of urgency among consumers.
3. CBD Products - The CBD product industry can explore collaboration opportunities, like the partnership between Stumptown Coffee Roasters and East Fork Cultivars, to create innovative and unique CBD-infused offerings.
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