Robeks Has Rolled Out Three New Limited-Time Superfood Smoothies
Katherine Pendrill — May 13, 2020 — Lifestyle
References: qsrmagazine
Pandemic or not, Robeks wants consumers to get excited for the summer months ahead with its three new limited-time superfood smoothies.
Available just in time for summer, Robeks Fresh Juices and Smoothies is offering three limited-time superfood smoothies: Bold & Gold, Berry Sumac, and Avocado Dream. The Bold & Gold is made from a blend of mango, pineapple and bananas, and spiced with turmeric. The Berry Sumac drink contains all-natural raspberry juice, strawberries, pineapples, and bananas, along with flax and the anti-inflammatory spice Sumac. Finally, the Avocado Dream is made from a velvety blend of avocado, spinach, pineapple, bananas, walnuts, and fresh lime juice. As Robek's Vice President of Marketing Mitch Baker explains, "We’ve always been at the forefront of offering new, innovative products, and these new Smoothies add significant punch to our already popular Superfoods menu category."
Image Credit: Robeks.
Available just in time for summer, Robeks Fresh Juices and Smoothies is offering three limited-time superfood smoothies: Bold & Gold, Berry Sumac, and Avocado Dream. The Bold & Gold is made from a blend of mango, pineapple and bananas, and spiced with turmeric. The Berry Sumac drink contains all-natural raspberry juice, strawberries, pineapples, and bananas, along with flax and the anti-inflammatory spice Sumac. Finally, the Avocado Dream is made from a velvety blend of avocado, spinach, pineapple, bananas, walnuts, and fresh lime juice. As Robek's Vice President of Marketing Mitch Baker explains, "We’ve always been at the forefront of offering new, innovative products, and these new Smoothies add significant punch to our already popular Superfoods menu category."
Image Credit: Robeks.
Trend Themes
1. Superfood Smoothies - The rise of superfood smoothies presents an opportunity for companies to innovate their menu with healthy and beneficial ingredients.
2. Limited-time Offerings - Offering limited-time options can create a sense of urgency and exclusivity for consumers, encouraging them to try a new product before it's gone.
3. Innovative Flavors - Continued exploration and development of unique flavor combinations can differentiate a business from its competitors and create a loyal customer base.
Industry Implications
1. Food and Beverage - The food and beverage industry has endless opportunities to create and market products that cater to the rising demand for healthy and delicious options.
2. Health and Wellness - The health and wellness industry can capitalize on the trend of superfood smoothies by offering supplements, powders or other products that contain the same beneficial ingredients.
3. Hospitality - The hospitality industry can distinguish itself by offering unique and delicious smoothies to guests as a healthy and refreshing option on their menu.
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