This Aloe Water is a Healthy Alternative to Sugary Drinks on the Market
Mishal Omar — June 23, 2016 — Lifestyle
References: aloegloe & businessinsider
These healthy aloe drinks are marketed as a drink option for people who are focusing on their health and fitness.
While most people know that using aloe externally can help to alleviate skin problems such as dryness, sunburns, acne and aging, actually consuming aloe is not yet a common practice. The 'Aloe Gloe' drinks come in four different flavors including a crisp aloe, lemonade, coconut and white grape. The healthy aloe drinks are all very low in calories and offer benefits such as vitamins, antioxidants, enzymes and minerals that claim to improve the look of skin and cardiovascular functions.
These plant-based drinks are an excellent inclusion to the growing market that better suits health-conscious lifestyles.
While most people know that using aloe externally can help to alleviate skin problems such as dryness, sunburns, acne and aging, actually consuming aloe is not yet a common practice. The 'Aloe Gloe' drinks come in four different flavors including a crisp aloe, lemonade, coconut and white grape. The healthy aloe drinks are all very low in calories and offer benefits such as vitamins, antioxidants, enzymes and minerals that claim to improve the look of skin and cardiovascular functions.
These plant-based drinks are an excellent inclusion to the growing market that better suits health-conscious lifestyles.
Trend Themes
1. Aloe-based Beverages - An emerging trend for the health-conscious market, offering plant-based drinks with added vitamins and minerals that can improve both skin and cardiovascular functions.
2. Functional Beverages - A market shift towards drinks that offer tangible health benefits beyond just hydration, opens up the potential for the introduction of a range of new health-boosting ingredients.
3. Natural Ingredients - With consumers increasingly concerned about the ingredients used in their food and drink, using natural and organic ingredients like aloe vera presents a disruptive opportunity for brands to appeal to health-conscious consumers.
Industry Implications
1. Beverage Industry - Brands can create functional beverages using plant-based ingredients like aloe vera to target health-conscious and eco-conscious consumers.
2. Health and Fitness Industry - Consumption of aloe-based beverages has the potential to improve health and fitness levels, positioning it as an attractive product for the health and wellness market.
3. Skin Care Industry - Brand extension opportunities for skin care manufacturers for value-added, plant-based ingredients used in aloe-based drinks that can offer health benefits such as improved skin health.
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