SodaStream's Interactive Artwork 'Let's Play' Gives Out Beverages
Laura McQuarrie — June 9, 2016 — Marketing
References: sodastream & eventmagazine
As part of an experiential campaign called 'Let's Play,' SodaStream set up a dynamic piece of interactive artwork in Regent's Place, London. The "drinkable installation" provided the public with the chance to sample fresh sparkling water from taps.
The playful installation is set to remind consumers how much fun staying hydrated can be. Research from SodaStream suggests that many people find drinking water to be boring and even more shockingly, "four million Brits haven’t had a glass of water in over a week."
The artful hydration-encouraging sculpture was created for SodaStream by artist Emmet Kierans, who used colors that highlight some of the fun beverage flavors that are available as SodaStream products. The interactive artwork also supports a new TV campaign from the brand, which introduces some of the ways that drinking water can be exciting.
The playful installation is set to remind consumers how much fun staying hydrated can be. Research from SodaStream suggests that many people find drinking water to be boring and even more shockingly, "four million Brits haven’t had a glass of water in over a week."
The artful hydration-encouraging sculpture was created for SodaStream by artist Emmet Kierans, who used colors that highlight some of the fun beverage flavors that are available as SodaStream products. The interactive artwork also supports a new TV campaign from the brand, which introduces some of the ways that drinking water can be exciting.
Trend Themes
1. Interactive Art Installations - Creating dynamic and engaging art installations that provide unique experiences for consumers.
2. Hydration Encouragement - Developing innovative ways to motivate and remind people to stay hydrated, especially with water.
3. Experiential Marketing Campaigns - Utilizing interactive and immersive experiences to promote brands and engage with consumers.
Industry Implications
1. Beverage - Exploring new ways to encourage consumption of healthier beverages like fresh sparkling water.
2. Art and Design - Collaborating with artists to create interactive installations that promote brands and convey key messages.
3. Marketing and Advertising - Incorporating experiential campaigns and interactive elements into marketing strategies to enhance brand engagement.
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