This Sparkling Drink is Branded as 'Tickle Water' for Kids
Laura McQuarrie — July 29, 2016 — Lifestyle
References: drinkticklewater & bevindustry
'Tickle Water' is setting itself apart in the beverage industry by producing the first unsweetened sparkling water for kids.
The eight-ounce beverages come in fun flavors like Green Apple, Cola and Watermelon, which are all free from preservatives, GMO ingredients, gluten, sodium, calories and sugar. Each playful beverage is branded with an animal character that wears quirky color-coded accessories to match each flavor.
In the past few years, sparkling water has been named "the new soda," since many consumers are making the switch to sparkling drinks that offer the same level of flavor and carbonated texture, with even more health benefits than a sugary soda beverage can offer. While adults are generally thought of as the target market for sophisticated carbonated beverages, Tickle Water is focusing its efforts on a completely untapped consumer base.
The eight-ounce beverages come in fun flavors like Green Apple, Cola and Watermelon, which are all free from preservatives, GMO ingredients, gluten, sodium, calories and sugar. Each playful beverage is branded with an animal character that wears quirky color-coded accessories to match each flavor.
In the past few years, sparkling water has been named "the new soda," since many consumers are making the switch to sparkling drinks that offer the same level of flavor and carbonated texture, with even more health benefits than a sugary soda beverage can offer. While adults are generally thought of as the target market for sophisticated carbonated beverages, Tickle Water is focusing its efforts on a completely untapped consumer base.
Trend Themes
1. Healthy Kids' Beverages - Producing healthy, unsweetened sparkling water for kids is a trend in the beverage industry that creates an opportunity to innovate on a product that includes more exciting flavors and animal branding.
2. Non-alcoholic Sparkling Beverages - As consumers look for healthier beverages, non-alcoholic sparkling drinks could appeal to those who want a fun, fizzy drink without added sugars or calories.
3. Alternative Kids' Beverages - Offering an alternative to sugary and carbonated beverages for kids is a trend in the beverage industry that creates opportunities to innovate on fun flavor options with natural, healthy ingredients.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to create innovative, healthy products for kids, tapping into an untapped consumer base.
2. Children's Food & Beverage Industry - Tickle Water's approach in creating healthy beverages with fun flavors and animal branding creates a disruptive innovation opportunity in the children's food and beverage industry.
3. Marketing Industry - With the success of Tickle Water, marketing industry professionals can explore marketing healthy, kid-centered products in a fun, playful and educational way.
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