Grona Lund Promotes Its House of Nightmares with a Scary Prank
Laura McQuarrie — April 17, 2015 — Unique
References: gronalund & guerrillamarketingzone
Swedish theme park Gröna Lund is unafraid of using scary prank marketing year-round, but it couldn't pass up a chance to pull an extra terrifying stunt on April Fool's Day.
At a movie theater, Gröna Lund set up a kiss cam, which had several couples in the audience share a nice smooch—until one couple's lip-lock was interrupted by a zombie. After this, the cinema was plunged into darkness and all chaos seemed to break loose. Not knowing what was going on, the screams of the captive audience only seemed to cause more panic. After the audience had been properly stricken with fear, an ad was displayed on-screen for the theme park's House of Nightmares.
If this audience was in the theater for the purposes of watching a scary movie, this was a prime way to target an audience that's willing to experience a thrill.
At a movie theater, Gröna Lund set up a kiss cam, which had several couples in the audience share a nice smooch—until one couple's lip-lock was interrupted by a zombie. After this, the cinema was plunged into darkness and all chaos seemed to break loose. Not knowing what was going on, the screams of the captive audience only seemed to cause more panic. After the audience had been properly stricken with fear, an ad was displayed on-screen for the theme park's House of Nightmares.
If this audience was in the theater for the purposes of watching a scary movie, this was a prime way to target an audience that's willing to experience a thrill.
Trend Themes
1. Scary Prank Marketing - Using scary pranks as a year-round marketing strategy to engage and terrify audiences.
2. Captive Audience Engagement - Creating immersive experiences that captivate and elicit emotional responses from audiences.
3. Theme Park Promotion - Innovative ways of promoting theme parks through interactive and immersive experiences.
Industry Implications
1. Entertainment - Exploring new marketing techniques to engage audiences and drive ticket sales for movies and theme parks.
2. Advertising - Leveraging interactive and attention-grabbing pranks to promote brands and attract consumer attention.
3. Event Planning - Incorporating immersive experiences and interactive elements into events to create memorable and engaging experiences for attendees.
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