This Theatre de la Bastille Commercial is Unusual Yet Memorable
Angela Rajic — January 2, 2014 — Marketing
References: youtube & creativecriminals
The Theatre de la Bastille has launched a unique commercial encouraging movie theater audiences to attend the unusual live theater offered at the Bastille over more conventional holiday fair. The commercial starts as a fake movie trailer for a Holiday romance film. Midway through, the trailer gets interrupted and the fourth wall crumbles to pieces when a large naked man with a very long beard walks in. The characters -- and the audience -- watch baffled and confused as the naked man starts singing opera from a puppet on his crotch. The commercial ends with a message 'really unexpected shows.'
This bizarre, yet extremely funny commercial is a call to viewers in Paris movie theaters to stop watching run-of-the-mill Christmas movies and spark interest in the more unconventional entertainment, and it it is definitely memorable
This bizarre, yet extremely funny commercial is a call to viewers in Paris movie theaters to stop watching run-of-the-mill Christmas movies and spark interest in the more unconventional entertainment, and it it is definitely memorable
Trend Themes
1. Unconventional Entertainment - This unique commercial highlights the demand for unconventional and unexpected shows, presenting an opportunity for theaters to explore innovative and out-of-the-box performances.
2. Memorable Advertising - The use of bizarre and humorous elements in this commercial demonstrates the potential for memorable and attention-grabbing advertising campaigns in the entertainment industry.
3. Disruptive Theater Experiences - The Theatre de la Bastille's advertisement showcases a disruptive approach to theater, suggesting a need for innovative and immersive theater experiences.
Industry Implications
1. Theater - The bizarre commercial from the Theatre de la Bastille indicates opportunities for the theater industry to offer unconventional and unexpected live performances.
2. Film - The movie theater industry could benefit from incorporating unconventional and unexpected elements into their offerings, as demonstrated in this advertisement.
3. Advertising - This commercial presents an opportunity for the advertising industry to explore more unconventional and attention-grabbing methods to showcase entertainment options.
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