This Portable Cinema Delivery Truck Took a Movie to the People
Laura McQuarrie — April 3, 2015 — Autos
References: adsoftheworld
Knowing that very few people make an effort to go to the movies in Hungary, a portable cinema was set up to help bring the big screen to people. This was devised as a promotional marketing stunt for a film called 'For Some Inexplicable Reason.' Since the people who created this movie are all up-and-coming talents with little public recognition, this was a successful way to make sure the work of these creatives was recognized.
Like a pizza, the cinema truck could be ordered online for seven friends. The Cinema Delivery truck would then park in a spot closest to home, so that very little effort had to go into watching this movie—all you'd have to do is show up. As a result of this unique campaign, For Some Inexplicable Reason got the coverage it deserved.
Like a pizza, the cinema truck could be ordered online for seven friends. The Cinema Delivery truck would then park in a spot closest to home, so that very little effort had to go into watching this movie—all you'd have to do is show up. As a result of this unique campaign, For Some Inexplicable Reason got the coverage it deserved.
Trend Themes
1. Portable Cinema Delivery - The trend of portable cinema delivery services can disrupt the traditional movie theater industry by offering a more convenient and personalized movie viewing experience.
2. Pop-up Movie Theaters - The trend of pop-up movie theaters can disrupt event planning and entertainment industries by providing an alternative, temporary venue for screenings.
3. Promotional Mobile Entertainment - The trend of using promotional mobile entertainment tactics (such as the cinema truck) can disrupt traditional marketing strategies by offering a unique and memorable way to promote products or services.
Industry Implications
1. Movie Theater - The movie theater industry can benefit from implementing portable cinema delivery services as an additional revenue stream and a way to provide a more personalized experience for customers.
2. Event Planning - The event planning industry can explore the use of pop-up movie theaters as a temporary venue option for various events, providing a unique experience for attendees.
3. Marketing - The marketing industry can benefit from exploring the use of promotional mobile entertainment tactics like the cinema truck as a way to create memorable and impactful campaigns for their clients.
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