Aperol's Pop-Up Brings the Italian Beach Experience to the UK
Laura McQuarrie — August 9, 2021 — Lifestyle
References: aperol & campaignlive
Aperol's beach pop-up brings a taste of Italian culture to the UK and it simultaneously plays into the rise of staycations. The Aperol Spritz & Spiaggia is complete with its own white sandy beach, an outdoor beach bar, a jet ski and a Fiat 500 in brand colors. On-site, adults have the option of choosing from cabana-style seating or bar swings.
Every day, the beach bar pop-up helps to kick off Aperitivo hour with music and light refreshments, including Aperol Spritz. Open for just a limited time in Manchester, those who miss out on the experience will get a second chance when the pop-up makes its way to the Isle of Wight Festival, helping to satisfy a sense of wanderlust right in peoples' backyards.
Every day, the beach bar pop-up helps to kick off Aperitivo hour with music and light refreshments, including Aperol Spritz. Open for just a limited time in Manchester, those who miss out on the experience will get a second chance when the pop-up makes its way to the Isle of Wight Festival, helping to satisfy a sense of wanderlust right in peoples' backyards.
Trend Themes
1. Pop-up Beach Bars - Opportunity for beverage and hospitality sector industries to create unique brand experiences and capitalize on staycations.
2. Aperitivo Hour - Opportunity for food and beverage sector industries to incorporate the Italian tradition of Aperitivo Hour and offer unique drink and snack offerings.
3. Staycation Culture - Opportunity for tourism industries to develop engaging local travel experiences to satisfy consumers' desire for adventure while staying close to home.
Industry Implications
1. Beverage and Hospitality - Create unique brand experiences with pop-up beach bars and outdoor seating options, targeting consumers looking for adventure while staying close to home.
2. Food and Beverage - Incorporate the Italian tradition of Aperitivo Hour into new drink and snack offerings for unique and engaging dining experiences.
3. Tourism - Develop local travel experiences that cater to the growing trend of staycations and satisfy consumers' desire for adventure and exploration while staying close to home.
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