7-Eleven Recently Expanded its Mobile Checkout Feature
Grace Mahas — July 14, 2021 — Tech
References: prnewswire & grocerydive
7-Eleven, the popular convenience store chain, recently announced it has deployed over 2,500 new mobile checkout systems. The app-based service is connected to the brand's loyalty program and helps consumers rapidly pay for products. In an effort to promote the new tool, 7-Eleven is offering shoppers 10 times as many rewards points for every purchase made with the service as they would otherwise receive.
"After over a year of living through the pandemic, Americans have a new perception of what convenience looks like. For many, it's a contactless shopping experience without waiting in line," says 7-Eleven Digital Senior Vice President Raghu Mahadevan. "Now, we are accelerating the expansion of Mobile Checkout to ensure customers can shop at 7-Eleven the way they want to shop: safe and convenient."
Image Credit: 7-Eleven, Inc.
"After over a year of living through the pandemic, Americans have a new perception of what convenience looks like. For many, it's a contactless shopping experience without waiting in line," says 7-Eleven Digital Senior Vice President Raghu Mahadevan. "Now, we are accelerating the expansion of Mobile Checkout to ensure customers can shop at 7-Eleven the way they want to shop: safe and convenient."
Image Credit: 7-Eleven, Inc.
Trend Themes
1. Contactless Mobile Checkout - There is an opportunity for retailers to develop or expand their mobile checkout systems that offer contactless payment options through app-based services.
2. Incentivized Customer Loyalty Programs - Retailers can incentivize customers to use their mobile checkout systems by offering rewards or loyalty points for each purchase made through the app-based service.
3. Accelerated Expansion of Mobile Checkout - The pandemic has accelerated the need for retailers to expand their mobile checkout systems in order to provide safe and convenient shopping experiences for customers.
Industry Implications
1. Retail - Retail stores of all kinds, particularly convenience stores, can benefit from the development and expansion of mobile checkout systems that provide contactless payment options and incentivized customer loyalty programs.
2. Technology - Technology companies that create app-based mobile checkout systems have a great opportunity to partner with retailers and offer their services to those looking to expand their contactless payment options.
3. Marketing - Marketing firms should position themselves to help retailers promote their mobile checkout systems, with a particular emphasis on incentivizing customer loyalty through rewards or points-based systems.
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