Coffee Inn's Brand Identity Features Bold and Geometric Graphics
Jana Pijak — August 15, 2016 — Marketing
References: coffee-inn & behance.net
Graphic designers Valerija Zileniene, Algirdas Orantas, Irmantas Savulionis teamed up with illustrator Elena Mayagrafik to create this vivid brand identity for Coffee Inn -- a cafe that recently launched a signature collection of artisanal beans.
Based in Vilnius, Lithuania, the creative team opts for simple typography, pastel-hued backdrops and patterned accents that are used to catch the eye of consumers while highlighting different flavor profiles. Consisting of three blends -- 'Brazil Fazenda,' 'Latino' and 'Safari,' this coffee collection includes beans that are roasted in-house and can be purchased in store at Coffee Inn locations.
This coffee packaging fuses simple graphics with visually interesting pops of color and pattern. The three-piece collection is inspired by ethnic flavors and includes two 500 gram packs and one 250 gram bag.
Based in Vilnius, Lithuania, the creative team opts for simple typography, pastel-hued backdrops and patterned accents that are used to catch the eye of consumers while highlighting different flavor profiles. Consisting of three blends -- 'Brazil Fazenda,' 'Latino' and 'Safari,' this coffee collection includes beans that are roasted in-house and can be purchased in store at Coffee Inn locations.
This coffee packaging fuses simple graphics with visually interesting pops of color and pattern. The three-piece collection is inspired by ethnic flavors and includes two 500 gram packs and one 250 gram bag.
Trend Themes
1. Pattern-enriched Packaging - Coffee Inn's use of patterned accents to highlight individual flavor profiles presents an opportunity for other food and beverage brands to differentiate and add a unique visual appeal to their packaging.
2. Artisanal Collection - The launch of Coffee Inn's small-batch, in-house roasted artisanal coffee collection speaks to a larger trend of consumers seeking unique and high-quality products.
3. Pastel-hued Backdrops - The use of soft pastel colors as a backdrop to bold graphics and typography creates a playful and eye-catching visual appeal, a trend that could easily be applied to a variety of consumer goods.
Industry Implications
1. Food and Beverage - The use of visually striking packaging and the creation of unique, artisanal products presents actionable innovation opportunities for food and beverage companies looking to stand out in a crowded market.
2. Design - The combination of bold graphics, playful typography, and patterned accents in Coffee Inn's branding presents an opportunity for designers to create visually striking packaging for a range of consumer goods.
3. Coffee - Coffee Inn's creation of a signature artisanal coffee collection and use of in-house roasting presents potential opportunities for other coffee companies to create high-quality, limited edition blends to satisfy the demand for unique, specialty coffee products.
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