Tubify Makes 'Organic Craft Freezies' with a Focus on Health
Laura McQuarrie — August 26, 2016 — Lifestyle
'Tübify' are ultra-healthy, organic and minimally processed frozen treats that come in portable pouches for easy on-the-go consumption. These products are like freezies that many adult consumers grew up eating, but Tübify puts a fresh spin on them by making its "organic craft freezies" in fresh flavors like 'Coconut Koala Café Latte,' 'Raspberry Raven Lemonade' and 'Blueberry Elephant,' all of which boast charming animal themes. The freezies boast chunks of locally harvested fruit and caffeinated varieties include Salt Spring Coffee fair trade and organic Cold Brew from British Columbia.
Inspired by a new wave of healthy living and eating, many classic childhood products that are sugar-laden are now receiving makeovers with a healthier twist.
These artisan freezies are sold at a variety of shops across Vancouver, as well as farmer's markets in the city.
Inspired by a new wave of healthy living and eating, many classic childhood products that are sugar-laden are now receiving makeovers with a healthier twist.
These artisan freezies are sold at a variety of shops across Vancouver, as well as farmer's markets in the city.
Trend Themes
1. Healthy Frozen Treats - Disruptive innovation opportunity: Develop new, organic and minimally processed frozen treats with unique flavors and health-conscious ingredients.
2. Revamped Childhood Products - Disruptive innovation opportunity: Reimagine classic childhood products with healthier ingredients and contemporary branding to appeal to adult consumers.
3. Portable On-the-go Snacks - Disruptive innovation opportunity: Create convenient and portable pouch-packaged snacks for easy consumption while traveling or on-the-go.
Industry Implications
1. Frozen Desserts - Disruptive innovation opportunity: Develop new offerings in the frozen dessert market with a focus on health and unique flavor combinations.
2. Food and Beverage - Disruptive innovation opportunity: Rethink traditional food and beverage products to cater to health-conscious consumers and capitalize on the popularity of organic and minimally processed options.
3. Convenience Stores - Disruptive innovation opportunity: Partner with convenience stores to offer a selection of healthy and portable snacks for customers on-the-go.
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