Furniture brands are entering the world of fashion with stylish collections
Trend - Fashion designers have often worked with furniture brands on special home decor collections and today, the inverse is also gaining in popularity as some homeware companies are launching their own apparel collections—either independently or through a strategic partnership—or immersing themselves more into the fashion world.
Insight - Today, contemporary consumers are having an abundance of choice in every product category and this allows many to make purchasing decisions based on their personal preferences. In this space, many emphasize aesthetics, in particular, and they often turn to items that are considered to be novel. This stems from an individual's desire for uniqueness as this allows one to feel more interesting and confident in their self-expression.
Insight - Today, contemporary consumers are having an abundance of choice in every product category and this allows many to make purchasing decisions based on their personal preferences. In this space, many emphasize aesthetics, in particular, and they often turn to items that are considered to be novel. This stems from an individual's desire for uniqueness as this allows one to feel more interesting and confident in their self-expression.
Workshop Question - What adjacent business category can you explore with your brand?
Trend Themes
1. Fashion and Furniture Crossover - Brands can launch apparel collections or immerse themselves into fashion world to offer unique purchasing options to consumers.
2. Home Improvement and Fashion Collaborations - Partnerships can be made between home improvement stores and clothing designers to bring attention to the links between home and style, and provide innovative ways to showcase collections in virtual presentations.
3. Clothing and Furniture Collaborations - Subscription-based furniture brands can partner with fashion brands to offer eclectic collections of both apparel and furniture pieces.
Industry Implications
1. Furniture Industry - Companies can explore new ways to create furniture collections that merge fashion trends and preferences to attract contemporary consumers.
2. Fashion Industry - Fashion brands can pursue collaborations with furniture brands to showcase unique collections and extend their brand appeal to a wider customer base.
3. Home Improvement Industry - Home improvement companies can partner with fashion designers to suggest stylish decor ideas and provide access to innovative materials for runway shows and virtual presentations.
4 Featured, 36 Examples:
90,841 Total Clicks
Date Range:
Apr 19 — Sep 20
Trending:
Warm
Consumer Insight Topics:
