Loewe's Home Scents Bring the Garden Indoors
Ellen Smith — September 3, 2020 — Art & Design
References: perfumesloewe & hypebae
Spanish fashion label Loewe is expanding into home goods with the launch of its home scents that aim to bring the peace and joy of one's garden into the home.
The new line includes everything one might need to create a gorgeously smelling home, including candle sticks, diffusers, soaps, candles and more. The line came to fruition thanks to the brand's Jonathan Anderson -- an in-house perfumer responsible for formulating the 11 scents featured in the line. Aiming to bring the garden into the home through these scents, some of the profiles include honeysuckle, beetroot, juniper berry, tomato leaves, coriander, liquorice, the scent of marihuana, luscious pea, oregano, cypress balls and ivy -- all of which can be grown in the garden.
Image Credit: Nacho Alegre
The new line includes everything one might need to create a gorgeously smelling home, including candle sticks, diffusers, soaps, candles and more. The line came to fruition thanks to the brand's Jonathan Anderson -- an in-house perfumer responsible for formulating the 11 scents featured in the line. Aiming to bring the garden into the home through these scents, some of the profiles include honeysuckle, beetroot, juniper berry, tomato leaves, coriander, liquorice, the scent of marihuana, luscious pea, oregano, cypress balls and ivy -- all of which can be grown in the garden.
Image Credit: Nacho Alegre
Trend Themes
1. Garden-inspired Home Goods - Opportunity to tap into consumers who want to bring the serenity and joy of their gardens into their homes with unique scents and home products.
2. Personalized Home Fragrances - Room fragrances that cater to specific preferences, such as personal gardens or leisure activities, have the potential to disrupt the traditional home goods market.
3. Sensory Branding - Using scents as a branding tool can create an immersive brand experience and appeal to consumers' emotions and memories.
Industry Implications
1. Home Goods - Innovative home scent products can offer a new way for home goods retailers to expand their product offerings and attract consumers seeking unique, garden-inspired scents for their homes.
2. Luxury Fashion - Luxury fashion brands can diversify their product lines by incorporating garden-inspired fragrances and other home goods into their collections, presenting a new opportunity to engage with consumers outside of traditional fashion categories.
3. Wellness - Garden-inspired home scents can appeal to consumers seeking natural and holistic wellness remedies, providing a new angle to wellness brands and retailers.
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