IKEA Shared Its Signature Swedish Meatball Recipe for Home Cooking
Laura McQuarrie — May 1, 2020 — Marketing
References: facebook & globalnews
While people may not be able to actually visit an IKEA store and order its traditional meatballs, people can now try making an at-home version of the famous dish with IKEA's newly released Swedish meatball recipe. During a time where people may be spending more time in the kitchen, brands are digging into their archives and sharing their signature recipes so that people can enjoy a taste of comfort at home.
As expected, IKEA's recipe for making meatballs is styled like one of its black and white illustrated instruction guides, and it calls for kitchen staples like onions, garlic, breadcrumbs, an egg and a few other simple additions. The at-home alternative recipe was intentionally shared so that it could easily be prepared with accessible ingredients.
Image Credit: IKEA
As expected, IKEA's recipe for making meatballs is styled like one of its black and white illustrated instruction guides, and it calls for kitchen staples like onions, garlic, breadcrumbs, an egg and a few other simple additions. The at-home alternative recipe was intentionally shared so that it could easily be prepared with accessible ingredients.
Image Credit: IKEA
Trend Themes
1. At-home Cooking - The trend of brands sharing their signature recipes allows people to recreate their favorite dishes in the comfort of their own homes.
2. Archival Recipe Sharing - Brands are digging into their archives to share beloved recipes, providing a sense of nostalgia and comfort during uncertain times.
3. Accessible Ingredients - Recipes that use common, easily obtainable ingredients allow for widespread participation and enjoyment.
Industry Implications
1. Food & Beverage - The food and beverage industry can capitalize on the trend of at-home cooking by offering pre-packaged meal kits with all the necessary ingredients for popular recipes.
2. Home Furnishings - Home furniture and décor companies can partner with food brands to create themed cooking experiences that replicate the ambiance of popular restaurants or iconic food establishments.
3. Digital Media - Digital media platforms can curate and share recipe collections from various brands, attracting a larger audience and providing a centralized hub for home cooking inspiration.
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