IKEA's Extreme Measures Uses an Inflatable AR Elephant to Fill Spaces
Laura McQuarrie — June 18, 2020 — Tech
References: everydayexperiments & designtaxi
There are many different augmented reality meausuring tools that can be used to determine the length and width of a space but IKEA has a vision for a different kind of spatial mapping with Extreme Measures. IKEA and London-based creative studio FIELD are asking: "What if an elephant could measure the size of your space?"
Extreme Measures is one of IKEA's Everyday Experiments and it uses a smartphone's LiDAR feature to creatively visualize spatial volume. With this virtual measuring tool, the prototype details a unique way of sensing dimensions and volume by allowing users to place inflatable AR elephants within the home. The tool is ideal for quickly getting a sense of how much space is available in cabinets, under beds and other nooks.
Extreme Measures is one of IKEA's Everyday Experiments and it uses a smartphone's LiDAR feature to creatively visualize spatial volume. With this virtual measuring tool, the prototype details a unique way of sensing dimensions and volume by allowing users to place inflatable AR elephants within the home. The tool is ideal for quickly getting a sense of how much space is available in cabinets, under beds and other nooks.
Trend Themes
1. Augmented Reality Measuring Tools - Augmented reality (AR) measuring tools are being developed as a creative and efficient way to visualize spatial volume.
2. Lidar Technology - The integration of LiDAR technology in smartphones enables precise and accurate virtual measurements.
3. Everyday Experiments - Companies like IKEA are incorporating Everyday Experiments to explore innovative ways of engaging customers and enhancing their shopping experience.
Industry Implications
1. Smartphone Technology - The development and integration of augmented reality measuring tools can disrupt the smartphone industry, offering unique and useful features for users.
2. Furniture and Home Decor - Inflatable AR measuring tools can revolutionize the way people design and furnish their spaces, providing quick and accurate measurements for furniture placement.
3. Creative Technology Solutions - The use of AR and LiDAR technology in Everyday Experiments showcases the potential for creative tech solutions in various industries, including advertising, entertainment, and education.
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