Lowe's Concept Store 'SmartSpot' Lets You Try Products Before Buying
Ellen Smith — November 14, 2017 — Business
It can be difficult for some consumers to commit to buying an expensive, high-end home and lifestyle gadget, which is why Lowe's is expanding its concept store, 'SmartSpot,' to offer consumers the opportunity to try out products, prior to purchasing them.
Now available in 70 locatins, this new concept space presents consumers with a streamlined retail experience, that alleviates some of the worries and anxieties associated with choosing an expensive gadget. The store thoughtfully curates its collection in a manner that demonstrates how each product will look and feel in one's home, while on-site experts trained in smart home products can answer any existing questions.
This stylized retail experience presents consumers with a simplified method of selecting the perfect product, in a market that's packed with similar gadgets.
Now available in 70 locatins, this new concept space presents consumers with a streamlined retail experience, that alleviates some of the worries and anxieties associated with choosing an expensive gadget. The store thoughtfully curates its collection in a manner that demonstrates how each product will look and feel in one's home, while on-site experts trained in smart home products can answer any existing questions.
This stylized retail experience presents consumers with a simplified method of selecting the perfect product, in a market that's packed with similar gadgets.
Trend Themes
1. Experience-based Retail - Stylized smart home stores like Lowe's 'SmartSpot' are providing consumers with the opportunity to try out products before buying, creating an experience-based retail trend.
2. Curated Collections - The concept store 'SmartSpot' by Lowe's is curating its product offerings in a way that demonstrates how each product will look and feel in a home, reflecting the trend of curated collections in the retail industry.
3. Streamlined Retail Experience - Lowe's 'SmartSpot' offers a streamlined retail experience by alleviating worries and anxieties associated with choosing expensive gadgets, highlighting the trend of a simplified shopping experience.
Industry Implications
1. Home Improvement Retail - The concept of stylized smart home stores can disrupt the home improvement retail industry by providing customers with a hands-on experience before purchasing gadgets.
2. Technology Retail - Stylized smart home stores like Lowe's 'SmartSpot' can disrupt the technology retail industry by offering consumers a simplified method of selecting the perfect gadget.
3. Consumer Electronics - The trend of experience-based retail, as shown in Lowe's 'SmartSpot', presents disruptive innovation opportunities in the consumer electronics industry by allowing customers to try out products before committing to a purchase.
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