These Lowe's Comic Book Ads Highlight the Store's New Products
Ellen Smith — November 3, 2017 — Art & Design
References: lowesinnovationlabs & psfk
These Lowe's comic book ads serve as a creative means of highlighting the new products offered through the store.
Kyle Nel, the creative director behind Lowe's Innovation Lab imagined the brand through the consumer's perspective, as opposed to his own, to create a series of images which were relatable and engaging. The main goal of the comic-style ads, was to enable individuals to use the company as a storytelling platform, to elevate their own personal home improvement experiences.
To make the ads, the store hired science fiction writers and graphic novelists to develop creative narratives surrounding the products. Through the ads, customers are invited to witness the various products available for purchase, in addition to the brand's services, in a manner that's unconventional and memorable.
Kyle Nel, the creative director behind Lowe's Innovation Lab imagined the brand through the consumer's perspective, as opposed to his own, to create a series of images which were relatable and engaging. The main goal of the comic-style ads, was to enable individuals to use the company as a storytelling platform, to elevate their own personal home improvement experiences.
To make the ads, the store hired science fiction writers and graphic novelists to develop creative narratives surrounding the products. Through the ads, customers are invited to witness the various products available for purchase, in addition to the brand's services, in a manner that's unconventional and memorable.
Trend Themes
1. Creative Storytelling - Lowe's comic book ads showcase the power of creative storytelling in advertising, creating a unique and engaging experience for customers.
2. Collaborating with Writers and Artists - Lowe's innovative approach involves collaborating with science fiction writers and graphic novelists to develop captivating narratives for branding and promoting products.
3. Unconventional Advertising Strategies - Lowe's comic strip ads demonstrate the potential of unconventional advertising strategies to capture customer attention and create memorable experiences.
Industry Implications
1. Retail - The retail industry can explore the use of creative storytelling to enhance branding and product promotion, similar to Lowe's comic strip ads.
2. Advertising - The advertising industry can consider the inclusion of science fiction writers and graphic novelists to develop unique narratives that engage customers and differentiate brands.
3. Home Improvement - The home improvement industry can explore unconventional advertising strategies, like Lowe's comic book ads, to showcase products and services in an interactive and memorable way.
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