Lowe's Holoroom Test Drive Lets Users Try Out Power Tools in VR
Justin Lam — July 18, 2018 — Marketing
References: lowesinnovationlabs & fastcompany
Hedge trimmers and VR may sound like an odd and dangerous combination, but Lowe's Holoroom Test Drive carefully blends to the two to give customers a chance to test out burly power tools. This latest VR experiment from Lowe's features the popular HTC Vive VR platform and is capable of tracking a user in VR as well as the full-sized vibrating power tool they use in the simulation. For safety reasons, the blade and moving part of the tool have been removed but the weight and immersive nature is still prevalent in the VR space.
The Holoroom Test Drive experience was developed by Lowe's incredibly creative innovation lab who have been working with VR and AR platforms since 2014. This new Holoroom Test Drive experience will be featured in select Lowe's locations and is being used to exclusively showcase the Kobalt 24V cordless hedge trimmer.
The Holoroom Test Drive experience was developed by Lowe's incredibly creative innovation lab who have been working with VR and AR platforms since 2014. This new Holoroom Test Drive experience will be featured in select Lowe's locations and is being used to exclusively showcase the Kobalt 24V cordless hedge trimmer.
Trend Themes
1. VR Retail Experience - Lowe's Holoroom Test Drive showcases the potential for VR technology to enhance customer testing and purchasing experiences for a range of products.
2. Innovative Marketing Strategies - The use of VR in marketing and promotion strategies by Lowe's could potentially disrupt traditional retail marketing techniques.
3. Elevated Brand Image - By utilizing cutting-edge technology, Lowe's has the opportunity to establish themselves as a forward-thinking brand in the retail industry.
Industry Implications
1. Retail - The use of VR technology to enhance customer experiences could revolutionize the way retailers operate, creating new opportunities for retailers to connect with customers in unique and immersive ways.
2. Home Improvement - With the success of the Holoroom Test Drive, Lowe's could explore additional VR simulations to showcase their wide range of home improvement products in a hands-on and interactive way.
3. Technology - As VR and AR technologies continue to advance, there are new opportunities for innovative companies to explore the potential of these technologies in different industries and applications.
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