IKEA Embraces the Spirit of Its Business Style for the Holidays
References: ikea & designtaxi
IKEA stays true to its self-assembly product range with a flat-pack chocolate Easter bunny. The treat is dubbed ‘VÅRKÄNSLA' and will, without a doubt, delight fans of the furniture store with an adorably quirky aesthetic.
The holiday snack boasts a milk chocolate silhouette and encourages one to play with food — even for a little bit. It is made with UTZ-certified cacao, meaning that the product subscribes to "sustainable farming practices." The packaging features three parts that tap into the DIY-style aesthetic and fit like a puzzle. While adults are sure to find the similarity between IKEA's VÅRKÄNSLA and the style of the megastore's furniture offerings amusing, the flat-pack chocolate Easter bunny will be able to delight and engage children.
The holiday snack boasts a milk chocolate silhouette and encourages one to play with food — even for a little bit. It is made with UTZ-certified cacao, meaning that the product subscribes to "sustainable farming practices." The packaging features three parts that tap into the DIY-style aesthetic and fit like a puzzle. While adults are sure to find the similarity between IKEA's VÅRKÄNSLA and the style of the megastore's furniture offerings amusing, the flat-pack chocolate Easter bunny will be able to delight and engage children.
Trend Themes
1. Flat-pack Food - Opportunity for disruptive innovation in creating flat-pack versions of various food products.
2. Sustainable Packaging - Opportunity for disruptive innovation in developing eco-friendly and puzzle-like packaging for food items.
3. Playful Food Experiences - Opportunity for disruptive innovation in designing interactive and playful food experiences for both children and adults.
Industry Implications
1. Food Manufacturing - Opportunity for disruptive innovation in the food manufacturing industry by creating flat-pack food items.
2. Packaging Design - Opportunity for disruptive innovation in the packaging design industry by developing sustainable and puzzle-like packaging solutions.
3. Restaurant and Hospitality - Opportunity for disruptive innovation in the restaurant and hospitality industry by offering playful and interactive food experiences.
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