Brands are launching sustainable toilet paper alternatives
Trend - As deforestation continues to be a pressing environmental concern, brands are launching tree-free toilet paper made from the sustainable alternative, bamboo. These direct-to-consumer brands offer a subscription model to reach consumers and opt for plastic-free packaging to further reduce their ecological impact.
Insight - The need for a shift in production is quite apparent for many eco-conscious consumers. As climate change continues to be a topic of discussion for scientists and activists, consumers are now well-informed about the pressing dangers that society's consumption model presents. As a result, consumers are looking for ways to reduce their impact on the planet by purchasing sustainable alternatives.
Insight - The need for a shift in production is quite apparent for many eco-conscious consumers. As climate change continues to be a topic of discussion for scientists and activists, consumers are now well-informed about the pressing dangers that society's consumption model presents. As a result, consumers are looking for ways to reduce their impact on the planet by purchasing sustainable alternatives.
Workshop Question - How can your brand rethink its product or service to be more sustainable?
Trend Themes
1. Sustainable Toilet Paper - Brands are launching tree-free toilet paper made from the sustainable alternative, bamboo.
2. Direct-to-consumer Model - These direct-to-consumer brands offer a subscription model to reach consumers and opt for plastic-free packaging to further reduce their ecological impact.
3. Partnerships - Sustainable, tree-free toilet paper brand Reel announced a new strategic partnership with Target.
Industry Implications
1. Sustainability - The sustainability industry can utilize sustainable toilet paper production as an alternative to traditional factory and paper mill techniques.
2. Direct-to-consumer - The direct-to-consumer industry can reference the success of companies offering a subscription model and plastic-free packaging for other sustainable product ventures.
3. Retail - The retail industry can pursue partnerships with companies offering sustainable alternatives to traditional products.
5 Featured, 42 Examples:
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Date Range:
Sep 19 — Jul 21
Trending:
Warm
Consumer Insight Topics:
