Char-Broil's Newest Product Line Brings Quality Cooking Outdoors
Justin Lam — February 7, 2018 — Art & Design
References: casualliving & digitaltrends
Char-broil's new Modular Outdoor Kitchen is the latest offering from the company geared towards high-performance outdoor cooking. The line of products will be exclusively available at Lowe's and is set to include gas grills, a stovetop, a gas griddle, an entertainment module, a granite bar top, a refrigerator and a corner module. Each module is designed to bring the capabilities of an indoor kitchen into the outdoor space. Features like the entertainment module allow for tablet support and the outdoor stovetop is supposed to mimic the features of an indoor appliance.
According to Char-Broil Gas Grills product manager Robert Hawkins, the Modular Outdoor Kitchen is part of a commitment by the company to innovate the outdoor cooking space. In order to do this, the brand will continue to support the Modular Outdoor Kitchen with extensions and items that are luxurious, high-quality and set at accessible prices.
Image Credit: Digital Trends
According to Char-Broil Gas Grills product manager Robert Hawkins, the Modular Outdoor Kitchen is part of a commitment by the company to innovate the outdoor cooking space. In order to do this, the brand will continue to support the Modular Outdoor Kitchen with extensions and items that are luxurious, high-quality and set at accessible prices.
Image Credit: Digital Trends
Trend Themes
1. Modular Outdoor Kitchens - Disruptive Innovation opportunity: Create modular outdoor kitchen solutions that bring the capabilities of an indoor kitchen into the outdoor space.
2. High-performance Outdoor Cooking - Disruptive Innovation opportunity: Develop innovative cooking equipment and accessories for outdoor cooking that deliver high-performance results.
3. Luxurious and Affordable Outdoor Kitchen Products - Disruptive Innovation opportunity: Design and manufacture outdoor kitchen products that offer luxury features at accessible prices.
Industry Implications
1. Outdoor Cooking Equipment - Disruptive Innovation opportunity: Introduce cutting-edge outdoor cooking equipment that enhances the cooking experience and improves convenience.
2. Home Improvement Retail - Disruptive Innovation opportunity: Partner with retailers to offer exclusive lines of outdoor kitchen products that cater to the growing demand for outdoor cooking and entertaining.
3. Appliance Manufacturing - Disruptive Innovation opportunity: Collaborate with outdoor kitchen brands to develop high-quality and innovative appliances tailored for outdoor cooking environments.
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