'Terry' Added a Millennial Pink Color Range to Its Loungewear Line
Riley von Niessen — September 3, 2020 — Fashion
Founded by Lucy Halfpenny and Brigette Clark, 'Terry' is a fashion label that specializes in women's terrycloth attire, which is sold online.
The brand takes cues from 1970s fashion, when the woven cotton fabric reached its height of popularity. Terry's offerings utilize boxy oversized designs, complementing the thick material that has limited movement. A few notable pieces include the 'Boxy Shirt,' 'Il Pareo Jumpsuit,' and the 'Estate Short.' Both shirts feature simple button closures, and the bodysuit includes a tie at the waist to accentuate the wearer's curves. Most recently, Terry added a new color to its lineup, a Millennial pink hue that it calls 'Rosato.'
Terry's range of fashionable loungewear is available in five color varieties, 'Blu,' 'Rosso,' 'Giallo,' 'Tan,' and now Rosato.
Image Credit: Terry
The brand takes cues from 1970s fashion, when the woven cotton fabric reached its height of popularity. Terry's offerings utilize boxy oversized designs, complementing the thick material that has limited movement. A few notable pieces include the 'Boxy Shirt,' 'Il Pareo Jumpsuit,' and the 'Estate Short.' Both shirts feature simple button closures, and the bodysuit includes a tie at the waist to accentuate the wearer's curves. Most recently, Terry added a new color to its lineup, a Millennial pink hue that it calls 'Rosato.'
Terry's range of fashionable loungewear is available in five color varieties, 'Blu,' 'Rosso,' 'Giallo,' 'Tan,' and now Rosato.
Image Credit: Terry
Trend Themes
1. 70s-inspired Fashion - Opportunity for other fashion brands to tap into the 70s nostalgia trend and incorporate terrycloth into their designs.
2. Terrycloth Loungewear - Potential for loungewear brands to explore the comfort and style of terrycloth fabric in their collections.
3. Millennial Pink Color Range - An opportunity for other fashion labels to introduce trendy and fresh color options to attract millennial consumers.
Industry Implications
1. Fashion Retail - Retailers can leverage the popularity of 70s-inspired fashion to offer terrycloth attire in their stores.
2. Loungewear Industry - Loungewear brands can incorporate terrycloth fabric into their designs to provide customers with comfortable and fashionable options.
3. Apparel Manufacturing - Manufacturers can meet the demand for Millennial pink by producing terrycloth clothing in this trendy color.
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