Farm-to-table takes the next step with eating that incorporates foraging
Trend - While consumers have long been drawn to in vogue ingredients, foodies in particular are taking things a step further by prioritizing wildcrafted dishes comprised of memorable elements fresh from the forest floor.
Insight - The increasing prioritization of health, wellness and natural products highlights the anxiety many consumers feel around life in the modern world. In what they see as a back-to-basics approach, many are working to be better educated and empowered about what they consume.
Insight - The increasing prioritization of health, wellness and natural products highlights the anxiety many consumers feel around life in the modern world. In what they see as a back-to-basics approach, many are working to be better educated and empowered about what they consume.
Workshop Question - How can you indulge your customers preference for organically crafted experiences?
Trend Themes
1. Foraged Food - The trend of foraged food represents an opportunity for businesses to prioritize natural ingredients and local sourcing, offering consumers a back-to-nature approach to their food choices.
2. Interactive Experience - The trend of interactive experiences within the food and beverage industry offers the opportunity for businesses to provide dynamic options for diners seeking more than just a meal, but an immersive experience.
3. Local Distillery - The trend of local distilleries sourcing native and foraged ingredients provides an opportunity for businesses to create a product that highlights their region and the unique qualities that the local environment has to offer.
Industry Implications
1. Food and Beverage - The food and beverage industry has seen a rise in foraged food, interactive experiences, and local sourcing of ingredients, as consumers are looking for a deeper connection to their food.
2. Hospitality and Tourism - The hospitality and tourism industry can capitalize on the trend of interactive experiences and local distilleries by providing unique opportunities for tourists seeking an authentic and immersive experience in their destination.
3. Wellness and Sustainability - The wellness and sustainability industry can leverage the trend of foraged food and local sourcing to promote a more natural and sustainable approach to eating, focusing on health and well-being through the consumption of fresh, locally sourced ingredients.
7 Featured, 62 Examples:
224,196 Total Clicks
Date Range:
Apr 16 — Sep 18
Trending:
Warm
Consumer Insight Topics:
