The Hanging Gardens of Paddington For Hotel Indigo's Launch
Daniel Glover — January 22, 2009 — Eco
References: mischiefpr
The world’s largest hanging basket has been created to mark the launch of new UK hotel, Hotel Indigo, in London Paddington.
The giant structure is 20ft wide and 10ft deep, weighs over a quarter of a tonne and includes over 100 different varieties of plants and flowers. The attention-grabbing stunt takes its inspiration from the Hanging Gardens of Babylon and has been wittily dubbed, “The Hanging Gardens of Paddington."
Implications - With such an onslaught of harm done to the environment, modern-day consumers are looking for ways to prevent this any further. Products that are made through organic methods are appealing to customers who want to protect the planet without having to dedicate too much time to the cause. Companies could focus on this desire for environmentally friendly items to grow their appeal.
The giant structure is 20ft wide and 10ft deep, weighs over a quarter of a tonne and includes over 100 different varieties of plants and flowers. The attention-grabbing stunt takes its inspiration from the Hanging Gardens of Babylon and has been wittily dubbed, “The Hanging Gardens of Paddington."
Implications - With such an onslaught of harm done to the environment, modern-day consumers are looking for ways to prevent this any further. Products that are made through organic methods are appealing to customers who want to protect the planet without having to dedicate too much time to the cause. Companies could focus on this desire for environmentally friendly items to grow their appeal.
Trend Themes
1. Organic Products - Companies could focus on the desire for environmentally friendly items to grow their appeal.
2. Environmental Protection - Consumers are looking for ways to prevent harm to the environment, presenting opportunities for innovative solutions.
3. Personalized Green Spaces - The creation of giant floating flower beds highlights the trend of individuals seeking unique and eco-friendly outdoor spaces.
Industry Implications
1. Eco-friendly Products - Companies in this industry can capitalize on the demand for organic and environmentally friendly items.
2. Sustainable Landscaping - Innovative solutions in landscaping could disrupt traditional practices by incorporating eco-friendly elements.
3. Hospitality and Tourism - Hotels and resorts can create personalized green spaces to attract environmentally conscious travelers.
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