The Merry Men Pop-Up Will Donate Proceeds to Aid Hospitality Workers
Justin Lam — February 16, 2018 — Lifestyle
References: thedrinksbusiness
Michelin Starred Chef Tom Sellers, is set to host the Merry Men pop-up in London to support a charity that aids hospitality workers. The pop-up will feature a Robin Hood theme as an homage to Sellers upbringing in Nottingham. The menu will draw on the chef's passion for history and provenance by bringing elements of storytelling into the menu. The pop-up will feature a host of guest chefs, including Michelin Star awarded chef Jason Atherton.
A portion of the proceed from the Merry Men pop-up will be donated to Hospitality Action. The London-based charity aims to support members of the hospitality industry struggling with problems including financial hardship, drug addition or alcohol abuse. The final evening of the event will host The Last Feast, a market day where elements from the pop-up will go up for sale. The profits from this final event will be donated to Hospitality Action.
Image Credit: Tom Sellers Story
A portion of the proceed from the Merry Men pop-up will be donated to Hospitality Action. The London-based charity aims to support members of the hospitality industry struggling with problems including financial hardship, drug addition or alcohol abuse. The final evening of the event will host The Last Feast, a market day where elements from the pop-up will go up for sale. The profits from this final event will be donated to Hospitality Action.
Image Credit: Tom Sellers Story
Trend Themes
1. Charity-focused Food Pop-ups - Opportunity to create unique dining experiences that raise funds for charitable causes and support specific industries or causes.
2. Storytelling Menus - Opportunity to engage diners by incorporating storytelling and history into menu design, enhancing the overall dining experience.
3. Collaborative Guest Chef Events - Opportunity to collaborate with renowned chefs, creating special dining events that attract a wider audience and provide unique culinary experiences.
Industry Implications
1. Hospitality - Disruptive innovation opportunities include hosting charity-focused pop-ups to support struggling hospitality workers and raise funds for industry-specific causes.
2. Food and Beverage - Opportunities involve incorporating storytelling and history into menus, creating a unique dining experience that appeals to customers seeking immersive culinary experiences.
3. Charity and Non-profit - Disruptive innovation opportunities include organizing collaborative guest chef events to raise funds for charitable causes, attracting donors and supporters from various industries.
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