Tesco and Spoon Guru are Teaming Up to Assist Consumers with Special Diets
Laura McQuarrie — May 30, 2017 — Business
References: tescoplc & essexmagazine
Tesco and Spoon Guru are now teaming up for a free-from shopping service that will help consumers with specialty diets, needs and lifestyle preferences filter to find products that meet their exact requirements.
When shopping online and in the Tesco app, consumers will soon be able to refine their searches for food by using filters to suggest low-salt, vegetarian and vegan options, as well as those that are suited to those with intolerances to items such as nuts or milk.
The launch of this new partnership with Spoon Guru comes at a time when Tesco is rapidly expanding its line of free-from food collections. The new free-from shopping service from Tesco and Spoon Guru will be available on Tesco's mobile app and online platform later this year.
When shopping online and in the Tesco app, consumers will soon be able to refine their searches for food by using filters to suggest low-salt, vegetarian and vegan options, as well as those that are suited to those with intolerances to items such as nuts or milk.
The launch of this new partnership with Spoon Guru comes at a time when Tesco is rapidly expanding its line of free-from food collections. The new free-from shopping service from Tesco and Spoon Guru will be available on Tesco's mobile app and online platform later this year.
Trend Themes
1. Specialty Diet Filters - The partnership between Tesco and Spoon Guru to provide free-from shopping apps highlights the trend of using filters to help consumers with specialty diets find suitable products.
2. Expanding Free-from Food - The collaboration between Tesco and Spoon Guru reflects the trend of retailers expanding their free-from food collections to accommodate the increasing demand for specialized dietary options.
3. Digital Shopping Assistance - The introduction of the free-from shopping service in Tesco's mobile app and online platform demonstrates the trend of using digital tools to assist consumers in finding products that meet their specific dietary needs.
Industry Implications
1. Retail - The collaboration between Tesco and Spoon Guru in developing free-from shopping apps presents disruptive innovation opportunities within the retail industry to cater to customers with special dietary needs.
2. Food and Beverage - The trend of retailers expanding their free-from food collections to accommodate specialty diets creates disruptive innovation opportunities within the food and beverage industry to develop and market products for this consumer segment.
3. Technology - The integration of digital tools, such as filters and mobile apps, in the shopping experience highlights disruptive innovation opportunities within the technology industry to create more personalized and convenient solutions for consumers seeking specialized dietary products.
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