The Nordic Kiwi Brewers Was Created by Several New Zealanders in Sweden
Rebecca Byers — September 22, 2015 — Lifestyle
References: thedieline
The Nordic Kiwi Brewers (NKB) was founded by Kerryn and Craig, two New Zealanders (or "Kiwis") who moved to Sweden. Launched in 2014, the Nordic Kiwi Brewers now boasts a lineup of five unique craft beers made in Ekerö, Sweden using hops grown in New Zealand.
The unique venture features bottle designs by Nathan Parker, a graphic designer based in Stockholm. The bottle aesthetic is one that feels acutely influenced by traditional minimalist Scandinavian design schemes, but with the charm of "the south." This concept of duality is similarly construed in the careful selection of ingredients that go into the beer itself.
The packaging is characterized by a dizzying, busy pattern that resembles a labyrinth that helps make the sole source of color on the label pop.
The unique venture features bottle designs by Nathan Parker, a graphic designer based in Stockholm. The bottle aesthetic is one that feels acutely influenced by traditional minimalist Scandinavian design schemes, but with the charm of "the south." This concept of duality is similarly construed in the careful selection of ingredients that go into the beer itself.
The packaging is characterized by a dizzying, busy pattern that resembles a labyrinth that helps make the sole source of color on the label pop.
Trend Themes
1. Scandinavian Design - Disruptive innovation opportunity: Incorporating minimalist Scandinavian design schemes into various industries such as product packaging, interior design, and graphic design.
2. Craft Beer Movement - Disruptive innovation opportunity: Creating unique craft beers with locally sourced ingredients to cater to the growing demand of consumers seeking artisanal and high-quality beer options.
3. Global Collaboration - Disruptive innovation opportunity: Encouraging cross-cultural collaboration between individuals from different countries to bring together diverse skills, knowledge, and expertise for creating unique ventures and products.
Industry Implications
1. Product Packaging - Disruptive innovation opportunity: Incorporating Scandinavian design elements into product packaging to create visually appealing and distinctive packaging that stands out in the market.
2. Craft Beer Industry - Disruptive innovation opportunity: Embracing the use of locally sourced ingredients and unique flavor profiles to cater to the growing consumer demand for craft beers and artisanal brewing.
3. Creative Design Services - Disruptive innovation opportunity: Offering design services that incorporate elements of Scandinavian design and global collaboration to create visually stunning and culturally diverse designs for clients.
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