OAX's Packaging References Traditional Mexican Architecture
Laura McQuarrie — January 15, 2021 — Art & Design
References: oaxoriginal & thedieline
Mezcal bottles come in all different shapes and sizes and this one from OAX taps into the bright colors and strong architectural lines of Mexican buildings. The limited-edition OAX Original sets itself apart with intricately sculpted ceramic bottles that offer a unique alternative to glass.
The artful bottles have the potential to be displayed within the home as decorative pieces or repurposed as different kinds of vessels.
Each type of mezcal has its own colored bottle that represents the essence of the liquid inside. While Arroqueño is a smoky spirit that's packaged in a gray bottle, Tepeztate comes in a coral-colored bottle and Tobalá, which comes in a white bottle, is described as having a silky taste with notes that are sweet, herbaceous and floral.
Image Credit: OAX
The artful bottles have the potential to be displayed within the home as decorative pieces or repurposed as different kinds of vessels.
Each type of mezcal has its own colored bottle that represents the essence of the liquid inside. While Arroqueño is a smoky spirit that's packaged in a gray bottle, Tepeztate comes in a coral-colored bottle and Tobalá, which comes in a white bottle, is described as having a silky taste with notes that are sweet, herbaceous and floral.
Image Credit: OAX
Trend Themes
1. Artful Mezcal Bottles - The rise of high-design mezcal bottles, made from alternative materials, offers opportunities for product differentiation.
2. Multi-use Packaging - Mezcal brands can capitalize on the trend of consumers repurposing artful bottles as decorative household items or functional vessels.
3. Color-coded Packaging - Differentiating mezcal by bottle color can help brands appeal to consumers looking for specific taste profiles or visual cues when selecting products.
Industry Implications
1. Spirits and Beverages - Distilleries, alcohol brands, and packaging companies can innovate within the mezcal and broader spirits industry to create unique product offerings and packaging designs.
2. Ceramics and Pottery - Traditional Mexican pottery techniques can be adapted and modernized to create high-design bottles, adding value to both the ceramics industry and the spirits industry.
3. Interior Design - Artful mezcal bottles can be incorporated as decorative pieces in interior design, offering an opportunity for collaboration and cross-promotion between the spirits industry and interior design companies.
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