HERB + FLORA's Skincare Mimics the Effects of Exercise on Skin
Laura McQuarrie — April 20, 2021 — Fashion
References: herbandflora & wellandgood
HERB + FLORA's youth recovery serum and recovery eye gel are powered by a proprietary Exercise Mimic Youth Complex that combines actives to "reproduce the anti-aging effects of exercise and unlocks the life energy of skin." The clean topical products also feature clinically proven and naturally derived ingredients so that skin is energized and relieved of oxidative stress.
The Potion serum boasts a renewing, anti-fatigue formula powered by potent ingredients like asparagus extract and the world’s first macroalgae cell culture technology. The Eye of the Cyclops gel for undereye bags, lines and dark circles features simular ingredients, plus eyeliss, mango butter and Mediterranean botanicals.
With optimal skin health in mind, the brand created the SkinFit Program, which offers an inside-out approach to skin health. Alongside its pair of clean topical products, HERB + FLORA also offers Heroes & Goddesses veggie capsules and an anti-wrinkle recovery pillowcase with copper fibers.
The Potion serum boasts a renewing, anti-fatigue formula powered by potent ingredients like asparagus extract and the world’s first macroalgae cell culture technology. The Eye of the Cyclops gel for undereye bags, lines and dark circles features simular ingredients, plus eyeliss, mango butter and Mediterranean botanicals.
With optimal skin health in mind, the brand created the SkinFit Program, which offers an inside-out approach to skin health. Alongside its pair of clean topical products, HERB + FLORA also offers Heroes & Goddesses veggie capsules and an anti-wrinkle recovery pillowcase with copper fibers.
Trend Themes
1. Exercise-inspired Skincare - Opportunity to create a line of skincare products formulated with ingredients that mimic the benefits of exercise on skin.
2. Proprietary Complexes - Opportunity to develop proprietary complexes that combine natural actives to unlock the life energy of skin.
3. Inside-out Approach to Skin Health - Opportunity to create bundled skin health programs that offer both clean topical skincare products and supplements.
Industry Implications
1. Skincare - Opportunity for skincare brands to incorporate exercise-inspired ingredients into their products.
2. Nutritional Supplements - Opportunity to develop and bundle supplements with clean topical products for an inside-out approach to skin health.
3. Textile and Bedding - Opportunity to infuse copper fibers into bedding products to minimize wrinkles and promote healthier-looking skin.
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