After Beauty's Experiential Store Boasts Its Own Meditation Zone
Laura McQuarrie — November 6, 2019 — Business
References: afterbeauty & cosmeticsbusiness
After Beauty is a new retailer that recently opened the doors to an immersive and experiential five-storey townhouse in London. Within the store, consumers will be able to discover plenty of products from brands like Milani, Beauty Blender and Dermalogica and explore unique spaces like the meditation zone, nail bar and selfie-ready vanity. Within the beauty space, After Beauty also gives people the chance to get treatments like lash lifts and facials, which makes the destination a convenient one-stop-shop for all one's beauty needs.
The design of the retail space was created to feel "personal, refreshing and contemporary," according to co-founder Jerry Taechaubol, all the while inspiring fun, excitement and creativity. The newly opened experiential retail store offers something new for beauty lovers of all expertise levels to discover.
The design of the retail space was created to feel "personal, refreshing and contemporary," according to co-founder Jerry Taechaubol, all the while inspiring fun, excitement and creativity. The newly opened experiential retail store offers something new for beauty lovers of all expertise levels to discover.
Trend Themes
1. Experiential Beauty Stores - Opportunity for beauty brands to create immersive and experiential retail spaces that offer unique and personalized experiences for customers.
2. Convenience One-stop-shops - Opportunity for retailers to combine multiple beauty services and brands in one location, providing convenience and a wide range of options for customers.
3. Personalized Beauty Experiences - Opportunity to offer personalized beauty treatments and services that cater to individual needs and preferences, enhancing the overall customer experience.
Industry Implications
1. Beauty Retail - Opportunity for beauty retailers to innovate and create experiential store concepts that engage and captivate customers.
2. Wellness and Spa - Opportunity for wellness and spa industries to collaborate with beauty brands and offer immersive and relaxing experiences within the retail environment.
3. Cosmetics and Skincare - Opportunity for cosmetic and skincare brands to partner with experiential beauty stores and showcase their products to target customers, while also offering personalized consultations and treatments.
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