This Vancouver Event Exclusively Celebrates Canned Craft Brews
Laura McQuarrie — July 29, 2016 — Marketing
With the expansion of global beer culture, craft beer festivals have been popping up all across the world. However, Vancouver, Canada is looking to set its craft beer scene apart with 'CanCity,' an event that exclusively celebrates only beers that are craft and canned.
Part of the reason the organizers are launching CanCity is to break some of the assumptions that consumers have with bottled beer being "more craft" than brews packaged in cans.
The six-hour sampling event hosted at Queen Elizabeth Theatre Plaza will feature interactive games, beer can art installations, music, food trucks and 20 breweries showcasing their best canned craft beers. Unique varieties available will include options like the Cucumber Sour Ale that's being co-created by Hearthstone Brewery and West Coast Canning.
Part of the reason the organizers are launching CanCity is to break some of the assumptions that consumers have with bottled beer being "more craft" than brews packaged in cans.
The six-hour sampling event hosted at Queen Elizabeth Theatre Plaza will feature interactive games, beer can art installations, music, food trucks and 20 breweries showcasing their best canned craft beers. Unique varieties available will include options like the Cucumber Sour Ale that's being co-created by Hearthstone Brewery and West Coast Canning.
Trend Themes
1. Craft Beer Festivals - Craft beer festivals continue to expand globally, providing opportunities for breweries to showcase their unique offerings.
2. Canned Craft Brews - The rise of canned craft beers challenges the assumption that bottled beer is superior, creating a disruptive innovation opportunity in the beer packaging industry.
3. Interactive Event Experiences - Events like CanCity are incorporating interactive games, art installations, and entertainment to enhance the consumer experience, demonstrating an opportunity for event planning and entertainment industries.
Industry Implications
1. Craft Beer - The craft beer industry has a chance to capitalize on the growing popularity of canned brews and differentiate their offerings through innovative packaging and flavors.
2. Packaging - The rise of canned craft beers opens up opportunities for disruptive innovation in packaging materials, design, and technology.
3. Event Planning - The success of interactive beer festivals like CanCity indicates a need for event planners to create unique and engaging experiences to attract attendees.
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