Identity Verification Start-Up 'Veridu Measures a User's Social Footprint
Laura McQuarrie — October 22, 2015 — Tech
References: veridu & techcrunch
In an age where digital identity verification is becoming increasingly important for everything from e-commerce to the sharing economy, Veritu was created as a new start-up to help solve some of the woes that come with this issue.
In order to ensure that people are who they say they are online, the service for businesses makes use of a range of data to verify the identity of an individual, including measuring one's social footprint. Through this service, users are prompted to log into online accounts like Twitter, Dropbox, Spotify or even Amazon to build their credibility with Veritu. In addition to logging into popular websites and social networks, users can also opt to use Spot-a-Friend through LinkedIn or Google, as well as upload documents like a passport, utility bill or skill certificate.
As Veritu's co-founder and CEO Rasmus Groth simply puts it: "We bring trust to the Internet."
In order to ensure that people are who they say they are online, the service for businesses makes use of a range of data to verify the identity of an individual, including measuring one's social footprint. Through this service, users are prompted to log into online accounts like Twitter, Dropbox, Spotify or even Amazon to build their credibility with Veritu. In addition to logging into popular websites and social networks, users can also opt to use Spot-a-Friend through LinkedIn or Google, as well as upload documents like a passport, utility bill or skill certificate.
As Veritu's co-founder and CEO Rasmus Groth simply puts it: "We bring trust to the Internet."
Trend Themes
1. Digital Identity Verification - Opportunity for disruptive innovation in developing advanced algorithms and machine learning techniques to enhance the accuracy and efficiency of digital identity verification services.
2. Social Footprint Measurement - Opportunity for disruptive innovation in analyzing and leveraging social media and online activity data to assess an individual's credibility and trustworthiness.
3. Data-driven Identity Verification - Opportunity for disruptive innovation in utilizing a wide range of data sources, such as social media accounts and official documents, to establish a comprehensive digital identity verification process.
Industry Implications
1. E-commerce - Opportunity for disruptive innovation in integrating more robust and seamless identity verification solutions to enhance customer trust and reduce fraudulent transactions.
2. Sharing Economy - Opportunity for disruptive innovation in implementing advanced identity verification systems to improve safety and security within sharing economy platforms, fostering trust among users.
3. Cybersecurity - Opportunity for disruptive innovation in developing innovative approaches to identity verification, minimizing the risk of identity theft and unauthorized access to digital services.
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