Subtle is a Quality Dating App Where Users are Screened by Real People
Charlotte Joyce Kidd — September 11, 2015 — Tech
References: itunes.apple & go-subtle
Subtle's makers wanted to create a place where singles could come to find "quality dating."
The most popular dating apps use Facebook profiles to ensure that their users are real people. However, this doesn't allow for filtering of relationship status, education level or social media behavior and isn't always a guarantee that a user is providing their genuine information -- it's relatively easy to set up a fake Facebook account for online dating purposes. Subtle aims to change this and provide true quality dating.
The quality dating app will screen both Facebook and LinkedIn profiles before allowing a user to join the service. Rather than using software, a real human staff member will comb through each user's social media profiles. Once invited to join the site, each member will be allowed to invite three friends to also join. Furthermore, the site will limit its 18-34 year old users to only 35%.
The most popular dating apps use Facebook profiles to ensure that their users are real people. However, this doesn't allow for filtering of relationship status, education level or social media behavior and isn't always a guarantee that a user is providing their genuine information -- it's relatively easy to set up a fake Facebook account for online dating purposes. Subtle aims to change this and provide true quality dating.
The quality dating app will screen both Facebook and LinkedIn profiles before allowing a user to join the service. Rather than using software, a real human staff member will comb through each user's social media profiles. Once invited to join the site, each member will be allowed to invite three friends to also join. Furthermore, the site will limit its 18-34 year old users to only 35%.
Trend Themes
1. Invitation-only Dating Apps - A trend in dating apps where users are screened by real people before joining, offering a higher level of quality and authenticity.
2. Advanced Social Media Screening - A trend in online services where real humans thoroughly review users' social media profiles to ensure genuine information and filter out undesirable behavior.
3. Limited User Age Range - A trend in dating apps that restricts the user base to a specific age range, providing a more targeted and focused experience for users within that demographic.
Industry Implications
1. Online Dating - The online dating industry can leverage invitation-only apps and advanced social media screening to enhance user trust and engagement.
2. Human Verification Services - The industry of human-based verification services can offer their expertise to dating app platforms seeking to enhance user verification processes and reduce fake accounts.
3. Targeted Dating Apps - The industry of targeted dating apps can explore the concept of limiting user age ranges to provide a more tailored and efficient dating experience for specific demographics.
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