SC Johnson Professional Launches 'Happy Hands Contest'
Grace Mahas — May 25, 2023 — Social Good
References: youtube & happyhands.scjp
SC Johnson Professional, a global leader in professional cleaning and hygiene solutions, is transforming hand hygiene into a fun and engaging exercise with its "Happy Hands Contest". The contest offers K-8 students an opportunity to understand the importance of hand hygiene and showcase their creativity by designing a custom soap/sanitizer dispenser.
Aiming to foster healthier schools and happier students, the contest doesn't require any purchases, only students' imaginations. The winning student will receive a $300 gift card, and their school will benefit from a $1,000 donation. Additionally, up to 500 dispensers featuring the winning design will be installed in the school.
Submissions are judged based on visual appeal, overall hand hygiene theme, creativity, and unique design elements. Finalists from two categories (K-5 and 6-8) will be announced on February 1, 2023, after which the public will vote for their favorite designs.
In essence, the Happy Hands Contest offers a unique platform for students to understand the importance of hand washing, engage their creativity, and contribute to their school's environment.
Aiming to foster healthier schools and happier students, the contest doesn't require any purchases, only students' imaginations. The winning student will receive a $300 gift card, and their school will benefit from a $1,000 donation. Additionally, up to 500 dispensers featuring the winning design will be installed in the school.
Submissions are judged based on visual appeal, overall hand hygiene theme, creativity, and unique design elements. Finalists from two categories (K-5 and 6-8) will be announced on February 1, 2023, after which the public will vote for their favorite designs.
In essence, the Happy Hands Contest offers a unique platform for students to understand the importance of hand washing, engage their creativity, and contribute to their school's environment.
Trend Themes
1. Student-centered Outreach - Companies are using contests and other creative measures to engage K-8 students and promote healthier practices such as hand hygiene.
2. Customizable Dispensers - Customizable soap and sanitizer dispensers are becoming a popular way for companies to integrate branding with public health messages and incentivize healthy habits.
3. Engaging Public Education Campaigns - Promoting public health messages via creative, attention-grabbing campaigns such as the Happy Hands Contest helps to improve public awareness about healthy habits beyond merely informing or scaring people.
Industry Implications
1. Professional Cleaning and Hygiene Solutions - Manufacturers of soap, sanitizer, and other health and safety products can create fun, engaging campaigns to increase awareness of healthy habits among K-8 students.
2. Education - Schools and educational institutions can leverage contests and initiatives such as the Happy Hands Contest to promote healthy habits and incentivize best practices among students, parents, and staff.
3. Marketing and Advertising - Marketing agencies can help clients design and execute engaging campaigns that promote public health and hygiene practices, which also increase brand awareness and customer loyalty.
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