Far Yeast Brewing is Raising Money for Two Vulnerable Communities
Ellen Smith — October 13, 2020 — Lifestyle
References: faryeast.stores.jp & timeout
People worldwide are still feeling the impacts from COVID-19, and Far Yeast Brewing is hoping to alleviate some of that strain by raising funds for those who need it most. In collaboration with the Association for Aid and Relief, Japan, this brewing company started the '‘Cheers to Support’ campaign.
The campaign raises money for groups and individuals most vulnerable during this time, including refugees and people living with disabilities. To get people's attention, Far yeast Brewing put together two special kits to represent these two community-supporting causes. Both kits feature six different beers from the brewery, a special commemorative coaster, and a bar of soap. Percentages from each kit will go toward the respective community, providing masks, education, gloves, sanitization, and more.
Image Credit: Far Yeast Brewing
The campaign raises money for groups and individuals most vulnerable during this time, including refugees and people living with disabilities. To get people's attention, Far yeast Brewing put together two special kits to represent these two community-supporting causes. Both kits feature six different beers from the brewery, a special commemorative coaster, and a bar of soap. Percentages from each kit will go toward the respective community, providing masks, education, gloves, sanitization, and more.
Image Credit: Far Yeast Brewing
Trend Themes
1. COVID-19 Relief Fundraising - Disruptive innovation opportunity: Developing creative and engaging fundraising initiatives to support vulnerable communities affected by the pandemic.
2. Collaborative Cause Marketing - Disruptive innovation opportunity: Partnering with relevant organizations to create impactful campaigns that raise funds and awareness for important social causes.
3. Community-focused Product Bundles - Disruptive innovation opportunity: Creating special kits or bundles that not only provide value to customers but also contribute to supporting specific communities in need.
Industry Implications
1. Craft Brewing - Disruptive innovation opportunity: Leveraging the popularity of craft beer to raise funds for social causes and engage consumers in giving back.
2. Nonprofit Organizations - Disruptive innovation opportunity: Exploring creative partnerships with businesses to develop fundraising campaigns that generate support for vulnerable communities.
3. Social Impact Marketing - Disruptive innovation opportunity: Integrating social impact initiatives into marketing strategies to build brand loyalty and create positive change.
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