Plenaire Appeals to Environmentally Conscious Gen Z Consumers
Laura McQuarrie — September 21, 2019 — Fashion
References: plenaire.co & thedieline
Plenaire is a new line of Gen Z skincare products that appeals to the sustainably minded consumer with solutions that are eco-friendly, minimalist and inclusive. The direct-to-consumer brand based out of the UK was developed closely with a Gen Z focus group to offer accessible luxury options.
Each Plenaire product is tied to a skincare routine that falls under a category like cleanse, energize or relax. Visually, each of these themes is represented by a cluster of particles of different densities.
Some of the Gen Z-targeted products available from Plenaire include the Rose Jelly makeup remover, a three-in-one exfoliating clay called Tripler, Skin Frosting and a Violet Paste blemish treatment. Soon, the brand will be expanding its product portfolio with other problem-solving solutions like a foaming cleanser, an exfoliating skin tonic and a mist.
Each Plenaire product is tied to a skincare routine that falls under a category like cleanse, energize or relax. Visually, each of these themes is represented by a cluster of particles of different densities.
Some of the Gen Z-targeted products available from Plenaire include the Rose Jelly makeup remover, a three-in-one exfoliating clay called Tripler, Skin Frosting and a Violet Paste blemish treatment. Soon, the brand will be expanding its product portfolio with other problem-solving solutions like a foaming cleanser, an exfoliating skin tonic and a mist.
Trend Themes
1. Eco-friendly Skincare - Disruptive innovation opportunity: Develop sustainable skincare products that appeal to environmentally conscious consumers.
2. Minimalist Beauty - Disruptive innovation opportunity: Create minimalist skincare solutions that offer accessible luxury options.
3. Inclusive Skincare - Disruptive innovation opportunity: Develop inclusive skincare products that cater to the diverse needs of Gen Z consumers.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Rethink traditional beauty and cosmetics industry practices to prioritize eco-friendliness and inclusivity in skincare products.
2. Direct-to-consumer - Disruptive innovation opportunity: Embrace the direct-to-consumer model to offer accessible luxury skincare options and personalize the shopping experience.
3. Personal Care - Disruptive innovation opportunity: Integrate sustainable and minimalist approaches in developing personal care products to meet the demands of environmentally conscious Gen Z consumers.
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