Wilson Sporting Goods Debuts a Premium Tennis Collection
Wilson Sporting Goods has released a performance-based tennis collection that is ideal for those who want to look stylish on or off-court. The collection features lightweight cropped silhouettes like the ‘Ace Seamless Bra Top,’ the ‘Women’s Pleated Short,’ and the ‘Women’s Center Court Seamless Polo’ among the womenswear. Menswear offerings comprise ‘Men’s All-Day Tennis Short,’ ‘Men’s Eastwood Tricot Warm Up Pant and Jacket,’ and the ‘Men’s Breakpoint Seamless Tee,’ among others.
Gordon Devin, General Manager and President of Wilson Sportswear, said in a press release: “We believe this collection [provides functionality and innovation]; celebrating our rich history in the sport of tennis and inspiring the athlete in us all.”
The Wilson Sporting Goods’ tennis collection is available for purchase both online and in-store.
Image Credit: Wilson Sporting Goods
Gordon Devin, General Manager and President of Wilson Sportswear, said in a press release: “We believe this collection [provides functionality and innovation]; celebrating our rich history in the sport of tennis and inspiring the athlete in us all.”
The Wilson Sporting Goods’ tennis collection is available for purchase both online and in-store.
Image Credit: Wilson Sporting Goods
Trend Themes
1. Performance-based Tennis Collection - Businesses can benefit from launching a clothing line that is not only fashionable but specifically tailored to the needs of athletes.
2. Cropped Silhouettes - Entrepreneurs can disrupt the tennis industry by focusing on creating lightweight and cropped silhouettes designed for women and men.
3. Innovative Tennis Wear - Creating tennis wear that provides functional innovation for on and off-court use can spark a new trend in the sports apparel industry and attract a new customer base.
Industry Implications
1. Sporting Goods Retail - Retailers can expand their product base by adding a premium performance-based tennis collection to their offerings.
2. Athletic Clothing Manufacturing - Entrepreneurs can benefit from the growth of the athleisure trend by manufacturing stylish and functional tennis apparel like Wilson Sporting Goods.
3. Online Fashion Retail - Fashion retailers can target tennis enthusiasts by launching online retail stores that feature trendy and fashionable tennis collections.
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