Nicole Scherzinger Lights Up in This High-Tech Light Up Twitter Dress
Ariel Weber — November 5, 2012 — Pop Culture
References: cutecircuit & mashable
High-tech meets high fashion with this mesmerizing LED haute couture Light Up Twitter dress created by fashion-tech firm, CuteCircuit. The dress, worn by celebrity singer Nicole Scherzinger, made its debut at the launch of the new EE-4G mobile network party. It is made up of more than 2,000 LED lights and illustrated tweets in real time with the hashtag #tweetthedress. The same night, Scherzinger performed sporting the dress, which continuously changed color and became brighter as the concert carried on.
Not skimping on its haute couture quality, the dress was also made up of French silk chiffon and embroidered with more than 500 Swarovski crystals. Though the light up dress is not a new concept (previously seen on such celebrities as Katy Perry and in this years Paris Fashion week), showcasing live tweets adds an interesting and intriguing twist to the old idea.
The geek meets chic concept makes the light up Twitter dress a mesmerizing addition to the new wave of wearable media.
Not skimping on its haute couture quality, the dress was also made up of French silk chiffon and embroidered with more than 500 Swarovski crystals. Though the light up dress is not a new concept (previously seen on such celebrities as Katy Perry and in this years Paris Fashion week), showcasing live tweets adds an interesting and intriguing twist to the old idea.
The geek meets chic concept makes the light up Twitter dress a mesmerizing addition to the new wave of wearable media.
Trend Themes
1. LED Fashion - The fashion industry can incorporate LED lights in garments to create unique and eye-catching designs that could be used for runway shows and special events.
2. Wearable Media - Expanding the use of wearable technology to incorporate real-time media feeds could open up new opportunities for engagement and audience interaction.
3. Social Media Integration - The incorporation of social media into wearable tech presents an opportunity to bring together the worlds of fashion and digital media, creating innovative, interactive products.
Industry Implications
1. Fashion Design - Fashion designers can experiment with incorporating LED lights and other similar technologies into their designs to create new and unique offerings for their customers.
2. Technology - Developers can create software and hardware that enable personalized social media feeds to be displayed on wearable tech garments.
3. Entertainment - The light up Twitter dress represents a new way for entertainers to engage with their audiences and could be used in live shows to create a unique experience.
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